[2020 Asia Consumer Awards] Strengthening Preventive Medicine and Functional Products to Improve Quality of Life

Dong-A Pharmaceutical in the Over-the-Counter (OTC) Drug Sector

[Asia Economy Reporter Lim Hye-seon] Healthcare specialist Dong-A Pharmaceutical sells over-the-counter (OTC) drugs that consumers can purchase without a prescription, as well as quasi-drugs such as the fatigue-relief product Bakkas. Dong-A Pharmaceutical offers products that align with current trends, including the comprehensive cold medicine 'Panpyrin', scar treatment 'Noscana', digestive aid 'Benachio', internal sanitary pad 'Tempo', oral rinse 'Garglin', and hangover remedy 'Morning Care'. Especially due to the nature of its business, the company focuses its research capabilities on preventive medicine aimed at improving quality of life rather than post-onset treatment, as well as on developing new functional products to strengthen product competitiveness.

The company also takes the lead in consumer-centered management. Dong-A Pharmaceutical has established the Quality Management Office, a consumer-focused department directly under the CEO, and is making efforts to manage quality company-wide and enhance consumer rights.

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