[2020 Asia Consumer Awards] Lucky Chouette Sweeps All Seasons with Just One Stripe

[Asia Economy Reporter Yujin Cho] Lucky Chouette, a young character casual brand operated by Kolon Industries FnC Division (hereinafter Kolon FnC), is receiving great responses from consumers with its street elements, graphics, and artwork. Since its launch in 2012, the brand has been reinterpreting its origin character 'Chouette (owl)' every season, offering various prints.

The signature striped T-shirt broke the stereotype that stripes are a summer pattern and secured popularity as an item loved throughout all four seasons. The stylish summer hat, the Before Sunrise raffia hat, gained popularity starting in 2017 when it was chosen by celebrities and spread by word of mouth on social networking services (SNS), receiving much love from a wide range of generations from their 20s to 40s.

Leading trends across all categories from apparel to accessories, Lucky Chouette has maintained its unique brand sensibility while creating synergy with Kolon FnC’s systematic sales system and marketing. Currently, it operates about 50 stores stably and has showcased outstanding marketing success cases through stylish content that stimulates customer interest in the online market.

This content was produced with the assistance of AI translation services.