Lotte Mart's 'Daehanminguk Sanji Ttukshim' Products Surpass 47 Billion KRW in Sales
[Asia Economy Reporter Seungjin Lee] Lotte Mart announced on the 30th that its 'Korea Sanji Ddukshim' project, launched to secure competitiveness in fresh food, recorded sales of approximately 47 billion KRW.
In August last year, Lotte Mart introduced products from excellent producers of agricultural, livestock, and marine products nationwide under the name 'Korea Sanji Ddukshim' to improve the quality of fresh food.
As of the 22nd, Sanji Ddukshim products recorded sales of about 47 billion KRW across all stores nationwide in just six months. Since the project's launch, more than 70 local products including fruits, vegetables, seafood, and livestock have been sold at all Lotte Mart stores, and excellent producers are continuously being discovered to open new sales channels for local producers.
Meanwhile, as part of the Korea Sanji Ddukshim project, Lotte Mart conducted an 'Excellent Producer Open Recruitment' in October last year, and together with newly selected producers and excellent local food producers from 2019, held a 'Local Food Excellent Producer Agreement Ceremony' this afternoon.
This agreement ceremony was held to express gratitude to excellent producers who supplied local food over the past year, deliver certificates to newly selected producers, and share Lotte Mart's local food operation direction to strengthen mutual ties.
Through the Korea Sanji Ddukshim project, Lotte Mart plans to discover and nurture excellent producers, promote local food products to customers, and continue win-win cooperation.
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Moon Young-pyo, head of Lotte Mart's business division, stated, "Through the Korea Sanji Ddukshim project, we will continuously discover excellent agricultural, livestock, and marine products from the regions, clearly convey the value that 'Lotte Mart is the production site,' and secure absolute superiority in fresh food to enhance competitiveness."
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