[2020 Asia Consumer Awards] 'Pocari Sweat' Quenching the Root of Thirst

Supplying the Ions Your Body Needs... Fundamentally Quenching Thirst

[Asia Economy Reporter Choi Saeng-hye] Dong-A Otsuka's Pocari Sweat contains electrolytes (sodium, potassium, calcium, magnesium, etc.) formulated at concentrations close to body fluids, allowing rapid replenishment of water and ions in the body. Thanks to this feature, it can prevent dizziness, lethargy, and fainting caused by heatstroke patients.

What is lost through sweating is not simply water but water containing ions such as sodium and potassium. Drinking only water causes the body to experience voluntary dehydration (a phenomenon where thirst stops but water is excreted again to restore the lowered salt concentration of body fluids to normal). This is why Pocari Sweat, which fundamentally relieves thirst by supplying the ions the body needs and maintains the body's balance, is necessary.

Dong-A Otsuka is also committed to social contribution activities using Pocari Sweat. Every summer, it conducts various heat-related illness prevention activities targeting heat-sensitive households. In connection with university student rural volunteer activities, it provided heat illness prevention education and beverage support to elderly people in rural areas. It also participated in the Ministry of Environment's 'Heat-sensitive Household Support Project' by delivering Pocari Sweat to sensitive households on-site.

About 100 executives and employees, including Dong-A Otsuka President Yang Dong-young, visit low-income households in Dongdaemun-gu, Seoul every year to deliver briquettes and carry out the 'Love Ion Day' volunteer activity. Love Ion Day is a day designated by Dong-A Otsuka since 2009 to conduct volunteer activities once a month.

This content was produced with the assistance of AI translation services.