Fashion Industry Launches Lunar New Year Events with "60% Discounts and 100% Winning Chances"

[Asia Economy Reporter Yujin Cho] Fashion companies are holding events such as popular product discounts and 100% winning lottery ticket giveaways to celebrate the Lunar New Year holiday.

First, SPAO of E-Land World (CEO Choi Woonsik) is running a Lunar New Year promotion until the 2nd of next month. This promotion features products for all ages under four themes: ‘Basic National Products,’ ‘New Semester Products,’ ‘Spring Wardrobe Refresh,’ and ‘Cost-effective Office Look,’ including coats discounted up to 60%.

The Basic National Products theme, which offers essential items that anyone can buy without burden, sells two basic T-shirts and socks (4-pack or 5-pack), which have surpassed 2 million cumulative sales, for 9,900 KRW, proposing everyday necessities accessible to everyone.

The New Semester Products and Spring Wardrobe Refresh themes prepared for spring suggest items such as this year’s new Toy Story backpack (25,900 KRW), low canvas shoes (15,900 KRW), and Dailyge warm jeans (29,900 KRW), easing concerns about spring outfits.

Lastly, the Cost-effective Office Look theme offers Dailyge slacks with various fits, lengths, and stretch functions (29,900 KRW), and men’s and women’s coats at uniform prices (49,900 KRW and 79,900 KRW).

Customers who purchase over 70,000 KRW will receive one random item from three types of Pengsoo mouse pads on a first-come, first-served basis. This promotion runs from tomorrow until the 2nd of next month at all SPAO stores nationwide and the official SPAO online mall.

Uniqlo is also holding a Lunar New Year Happy Week until the 30th, offering discounts on best-selling items and gift giveaways.

The adult Ultra Light Down Compact Vest, which is light and warm to wear under a coat, is available for 39,900 KRW, discounted by 10,000 KRW from the regular price. The adult fleece full-zip jacket and men’s fleece half-zip pullover, which can also be used as outerwear, are available for 19,900 KRW, discounted by 10,000 KRW.

The Dry Sweat line, which quickly dries sweat and offers stretch, is also available at special prices with discounts up to 10,000 KRW. The men’s Dry Stretch Sweat full-zip parka is offered at 29,900 KRW after a 10,000 KRW discount, while the women’s Dry Soft Sweat pullover hoodie and men’s Dry Stretch Sweat pants are available for 19,900 KRW, also discounted by 10,000 KRW.

Items suitable for the whole family to wear comfortably during the holiday are also offered at special prices. The men’s sweat full-zip parka, women’s sweat full-zip hoodie, and sweat oversized pullover hoodie are provided at 29,900 KRW and 19,900 KRW, each 10,000 KRW off the regular price, and kids’ sweatshirts are available for 14,900 KRW, 5,000 KRW off the regular price.

Various innerwear items are also available at discounts up to 35%. The popular Heattech Extra Warm, a favorite Lunar New Year gift, is offered at 12,900 KRW, discounted by 7,000 KRW, and the warmest Heattech Ultra Warm in the Heattech lineup is available for 19,900 KRW, discounted by 5,000 KRW.

The women’s wireless bra line, a year-round bestseller, is sold at 19,900 KRW, discounted by 10,000 KRW, and Airism Ultra Seamless shorts can be purchased for 5,900 KRW, discounted by 2,000 KRW.

Customers who purchase over 60,000 KRW will receive one of two types of multi-purpose mesh pouches on a first-come, first-served basis. Since the quantity is limited daily, the event may end early once supplies run out.

NBA Kids, a children’s clothing brand operated by Hansae MK (CEOs Kim Dongnyeong and Kim Jiwon), is holding a Lunar New Year event giving away 100% winning lottery tickets.

Customers who purchase products worth over 100,000 KRW will receive a lottery ticket. This event runs until the 2nd of next month at all NBA Kids stores nationwide. The lottery tickets are scratch-off type, allowing customers to check their winning rank immediately on-site. The lottery event operates on a first-come, first-served basis until supplies last. Winners from first to third place will receive popular products currently sold at NBA Kids.

Meanwhile, NBA Kids has shown rapid growth since launching its first standalone store in Korea in February last year. Currently, it operates a total of 35 stores, including 16 standalone stores and 19 shop-in-shop locations, and plans to further expand its distribution network this year to increase customer contact points.

This content was produced with the assistance of AI translation services.