Hankook Tire Extends Marketing Partnership with Real Madrid

Extended until the 2022-2023 Season

At the global marketing partnership signing ceremony between Hankook Tire and Real Madrid, Executive Director Lee Sang-hoon and President Florentino Perez are posing for a commemorative photo. (Photo by Hankook Tire & Technology)

[Asia Economy Reporter Kim Ji-hee] Hankook Tire & Technology announced on the 20th that it will extend its global marketing partnership contract with the prestigious Spanish football team 'Real Madrid' until the 2022-2023 season.

The signing ceremony held on the 17th at Real Madrid's home stadium, 'Santiago Bernabeu,' was attended by Lee Sang-hoon, Executive Director and Head of Hankook Tire's Europe Headquarters, and Florentino P?rez, President of Real Madrid, along with other representatives from both companies.

Hankook Tire signed a marketing partnership with Real Madrid in 2016 and has been showcasing its premium brand marketing since the 2016-2017 season.

With the extension of the marketing partnership until the 2022-2023 season, Hankook Tire will have its brand displayed on the central electronic scoreboard at the Santiago Bernabeu stadium. Through the entire stadium and online platforms, Hankook Tire will communicate its brand philosophy, products, and services to Real Madrid fans worldwide.

Additionally, Hankook Tire plans to promote its brand through marketing activities at numerous matches in which Real Madrid participates, including Spain's top football league 'LaLiga' and the Spanish King's Cup 'Copa del Rey.'

This content was produced with the assistance of AI translation services.