Shinhan Bank-Naver Happybean Agreement... "Creating Social Value"

At the agreement ceremony held on the 17th at the Shinhan Bank headquarters in Jung-gu, Seoul, Lee Byung-chul, Head of Shinhan Financial Group (left), and Choi In-hyuk, CEO of Naver Happybean, are taking a commemorative photo. Photo by Shinhan Bank

[Asia Economy Reporter Kim Min-young] Shinhan Bank announced on the 17th that it signed a business agreement with Naver Happybean at its headquarters in Jung-gu, Seoul, to create social value.

This business agreement includes ▲ the expansion of donation culture domestically and internationally ▲ the establishment of an ecosystem for social enterprises’ activities, and the two companies plan to cooperate as strategic partners on projects they recognize as necessary.

The two companies already have experience commercializing a platform-based online-offline linked social value creation model under the theme “Shall We Go Together with Shinhan Bank” through last year’s joint project with Naver Happybean’s program “Gabolkka.” “Gabolkka” is a new concept volunteer and social participation program based on the Naver reservation system that allows general participants to join the projects of social enterprises or social organizations.

Shinhan Bank explained that this agreement is significant in that it aims to lead the creation of a new business model reflecting changing trends based on the experience of “Gabolkka,” with Naver Happybean, a leader in online platforms, and Shinhan Bank, an excellent company in corporate social responsibility (CSR) in the financial sector.

As the first joint project on the 18th, Shinhan Bank will operate a donation program using mobile phone QR code scanning at the “Comprehensive Performance Evaluation Competition” held at Olympic Park, allowing employees to experience a new form of digital donation.

A Shinhan Bank official said, “If the platform of Naver Happybean and Shinhan Bank’s know-how in CSR projects are combined, it can be a major turning point for individuals and small social organizations to become the main agents of social value creation,” adding, “The two companies will cooperate to create an era of mutual growth where the value of people and society increases through digital technology.”

This content was produced with the assistance of AI translation services.