LG Household & Health Care Launches Special Edition of 'Whoo Hwanyu Dongan-go'

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched the ‘Who Hwanyu Donganggo New Year Special Edition,’ wishing for a golden, radiant new year.

The Who Hwanyu Donganggo New Year Special Edition features a package design inspired by Sehwa, a traditional painting gifted in the royal court to celebrate the new year and wish for peace.

The gold-colored container design, symbolizing the brilliant light of a rising golden new year, expresses the hope that the year will shine as brightly as gold.

This special edition, available in a doubled 50ml size compared to the original, enhances its prestige by including the four products from Who’s luxury basic line Hwanyu as well as the Cheonyuldan product.

Hwanyu Donganggo is an iconic eye cream from the timeless Who Hwanyu line, designed to brighten the skin around the eyes and cultivate a radiant, queen-like youthful eye area.

Notably, it contains whole wild ginseng (Sansam Jeoncho), harvested only between May and September, from leaf to root, and maximizes efficacy by blending over 70 herbal ingredients according to traditional herbal principles.

This content was produced with the assistance of AI translation services.