Hallaholdings Makes Strategic Investment in Mobility Platform 'BeMyCar'

[Asia Economy Reporter Suyeon Woo] Halla Holdings announced on the 16th that it has made a strategic investment in the domestic mobility platform startup BeMyCar. Through this, Halla Holdings plans to proactively respond to the expansion of the mobility service market, including future MaaS (Mobility as a Service) platforms.

Taking this investment as an opportunity, the two companies have agreed to jointly promote maintenance and parts businesses related to mobility services. BeMyCar’s subsidiary, Renka, will develop the platform and systems, while Halla Holdings will be responsible for domestic and international automobile parts distribution and maintenance businesses.

BeMyCar is actively pursuing various mobility-related businesses based on its own vehicle-sharing platform, IMS (Intelligent Mobility System), and has recently launched Korea’s first vehicle subscription service, CarO, rapidly growing as a specialized mobility company.

Currently, the IMS platform connects approximately 50,000 corporate vehicles in a network, allowing customers to choose transportation means according to their situation at any time.

Experts predict that the mobility service business sector will be the future of the automobile industry, focusing on sharing. In the future, customers will be able to enjoy all transportation modes?from vehicle sharing, trains, taxis, buses, to bicycles?as integrated services through mobility services.

Halla Holdings and BeMyCar plan to leverage this investment to build an integrated platform that can advance the parts and maintenance market in the short term and to join forces to expand the mobility service business in the long term.

This content was produced with the assistance of AI translation services.