Sung Dae-gyu, President of Shinhan Life, Listens to Customer Voices in Busan

Shinhan Life announced on the 16th that it conducted its first "CEO On-Site Office" of the year in Busan on the 15th. Sung Dae-gyu, President of Shinhan Life (fourth from the left in the first row), is taking a commemorative photo with a panel consisting of customers and planners.

[Asia Economy Reporter Oh Hyung-gil] Shinhan Life Insurance announced on the 16th that it held this year's first 'CEO On-site Office' in Busan on the 15th.

The CEO On-site Office is a customer participation system where the CEO visits key regional areas to communicate with customers and reflect their voices in management. It was launched in August last year.

Shinhan Life applied a system to listen to satisfaction and opinions at each stage based on customer feedback that improvements should be found through satisfaction surveys after insurance claims and payments. Additionally, customer ideas and opinions have been applied or are being prepared in practice, such as simplifying subscription documents, developing products to enhance insurance needs of young customers, and providing various services for VIP customers.

At the on-site office that day, President Sung Dae-gyu, along with the Chief Consumer Protection Officer (CCO), Head of the FC Business Division, and 28 customers and planners from the Busan area participated as on-site panelists.

Won Kyung-min, Chief Consumer Protection Officer of Shinhan Life, said, "We operate the on-site office not only to prevent complaints or disputes in advance but also to establish a consumer protection system that proactively reflects customer opinions. We will actively listen to customers' voices and strive to become the most trusted insurance company as a consumer protection leading company."

This content was produced with the assistance of AI translation services.