Finally Released Genesis SUV 'GV80'... Diesel Starting from 65.8 Million KRW

Genesis First SUV GV80 Launch Event on the 15th
Dynamic Elegance Emphasized in Exterior · Comfortable Interior
278 HP 3.0 Diesel Starting at 65.8 Million KRW
Diesel Launch First, Gasoline Two Lineups to Follow
Innovative Personalized Sales Method

[Asia Economy Reporter Su-yeon Woo] The Genesis brand's first sports utility vehicle (SUV), the GV80, has finally been officially launched in the domestic market. The GV80 is a rear-wheel-drive based large SUV, embodying the premium value of the Genesis brand and completed as a concentration of cutting-edge technology.

On the 15th, Genesis held an official launch event for the luxury flagship SUV GV80 at KINTEX in Goyang-si, Gyeonggi-do, and began full-scale sales. The GV80 is the first rear-wheel-drive based large SUV model introduced by Genesis.

The GV80 features an exterior that realizes dynamic elegance, a comfortable and neat interior that elevates the dignity of a large SUV to the next level, and a variety of captivating colors that maximize luxury. It also secures best-in-class driving performance with an inline 6-cylinder diesel engine and preview electronic controlled suspension, and enhances quietness with active road noise reduction technology.

Driving convenience and safety features have been strengthened with Highway Driving Assist II (HDA II), 10 airbags, and innovative infotainment convenience features such as augmented reality navigation and the Genesis Integrated Controller (handwriting recognition control device).

Genesis will launch the GV80 starting with the 3.0 diesel model and plans to add gasoline 2.5 and 3.5 turbo models later, operating a total of three engine lineups. The starting price of the 3.0 diesel model is 65.8 million KRW.

◆ Exterior Design Realizing Dynamic Elegance= Genesis perfectly embodied the differentiated design direction of 'dynamic elegance' in the exterior of the GV80.

The front features a dignified large crest grille and applies quad lamps composed of four lamps, which symbolize Genesis design, completing a unique appearance. In addition, the Genesis-exclusive design element G-Matrix is applied not only to the radiator grille pattern but also to the head and rear lamps, exclusive wheels, and interior, adding differentiated luxury.

The side is characterized by a gentle parabolic line starting from the quad lamps, running smoothly over the upper part of the door to the rear, emphasizing the body’s volume and dynamic feel. The 22-inch wheels, with G-Matrix patterns applied inside the wave-shaped spokes, add overwhelming dynamism.

The rear expresses delicate luxury with the Genesis lettering emblem and slim quad rear lamps completely separated into upper and lower two stages, matching the front lamps.

◆ Interior Space Elevating Large SUV Dignity and Captivating Colors= Genesis enhanced the completeness of the GV80’s interior design and maximized the dignity of a large SUV with a luxurious and neat space composition.

First, the air vent design crossing horizontally through the center of the front creates a horizontal sense of space, and the number of control buttons in the center fascia is reduced to provide comfort to the driver and passengers.

The main control unit (center console) applies a dial-type electronic shift-by-wire (SBW) that looks like a jewel placed on it, balancing simplicity and splendor. Especially, the G-Matrix pattern is used in places where the driver’s hand touches to prevent slipping during operation and enhance design unity, while delivering Genesis’s unique differentiated luxury.

The GV80 offers a total of 11 exterior colors including glossy colors such as Cardiff Green, Milk Tea White, Beak Black, and Seville Silver, and matte colors such as Matterhorn White and Melbourne Grey. The interior is available in five color packages including Obsidian Black monotone and Obsidian Black & Vanilla Beige two-tone.

◆ Diesel 3.0 Engine Maximum Output 278 Horsepower... Combined Fuel Efficiency 11.8 km/ℓ= The GV80 has the best power and driving performance suitable for a rear-wheel-drive based large SUV.

The GV80 is equipped with an inline 6-cylinder 3.0 diesel engine, delivering a maximum output of 278 horsepower and maximum torque of 60.0 kgf·m, achieving dynamic power performance at the top level in its class. The combined fuel efficiency is 11.8 km/ℓ (5-seater, 2WD, 19-inch tires). Notably, the 'preview electronic controlled suspension,' which senses road surface information ahead in advance through the front camera and navigation information and controls the suspension accordingly to provide optimal ride comfort to passengers, is applied for the first time.

Genesis applied a new platform optimized for rear-wheel-drive based SUVs to achieve dynamic yet balanced driving performance, and enhanced the body frame structure with increased tensile strength and expanded hot-stamping steel plates to deliver excellent driving performance even on rough roads.

◆ World’s First Driver Style-linked Smart Cruise Control Applied= Genesis incorporated advanced autonomous driving technologies based on active safety and various new technologies to protect passengers from internal and external vehicle hazards, reflecting the brand’s firm commitment to safety in the GV80.

Features such as ▲Highway Driving Assist II ▲Driver Style-linked Smart Cruise Control ▲Forward Collision-Avoidance Assist ▲Blind-Spot Collision-Avoidance Assist ▲Driver Attention Warning, and Forward Attention Warning have been applied to secure uncompromising safety and convenience.

In particular, the world’s first applied driver style-linked smart cruise control is an AI-based cruising technology where the vehicle learns the driver’s driving performance by itself and realizes autonomous driving similar to the driver’s own driving.

◆ Advanced Infotainment System and Connected Car New Technologies= Genesis secured an optimal user environment by applying cutting-edge infotainment systems and connected car new technologies to the GV80. First, augmented reality navigation is a technology that overlays virtual driving guide lines on actual driving footage to help the driver recognize the road during navigation.

Genesis CarPay is an in-vehicle simple payment service that allows easy payment through the navigation screen when paying at gas stations or parking lots, enhancing driver convenience. Genesis implemented the payment system through collaboration with domestic gas stations and card companies and plans to expand the service area to large convenience food stores and coffee shops in the future.

Also, the integrated controller (handwriting recognition control device) applied to the GV80 helps set destinations or input phone numbers simply by writing by hand on the handwriting recognition control device located in the main control unit.

Other convenience features added include a remote diagnosis-based consultation service where a professional consultant remotely diagnoses vehicle malfunctions reported to the remote consultation center, a smartphone confirmation function to find the vehicle around the user’s car, and a valet mode that enhances security by preventing the user’s personal information from appearing on the infotainment screen during valet parking.

◆ Innovative Sales Method with Personalized 'Your Genesis'= To meet the demands of luxury customers who value their preferences, Genesis introduced the 'Your Genesis' system, the first personalized sales method in Hyundai Motor Group.

The Your Genesis system is a customer-centric sales method that allows customers to select the engine, drivetrain, seating, exterior color and wheels, interior design package, and option packages according to their lifestyle. Genesis plans to operate this system as the default while simultaneously producing popular models to satisfy customers’ personalized demands and ensure production stability.

On this day, Hyundai Motor Company President Wonhee Lee said, "Genesis developed the GV80 with new safety and convenience features based on differentiated design and cutting-edge technology from existing SUVs so that customers can drive more safely and comfortably," and added, "We will continue to focus solely on customer needs to create differentiated design, quality, and services."

This content was produced with the assistance of AI translation services.