Shinhan Life Launches 'Jinpum' Brand for Product Marketing

Shinhan Life announced on the 15th that it will introduce the 'Jinpum' brand to strategically promote and market its main products.

[Asia Economy Reporter Oh Hyung-gil] Shinhan Life announced on the 15th that it will introduce the 'Jinpum' brand to strategically promote and market its main products.

Accordingly, it re-launched its representative products. The Jinshim-eul Pum-eun Whole Life Insurance, launched in May last year, added the main coverage feature 'All-Pay Benefit' as an optional rider.

The All-Pay Benefit guarantees a diagnosis payment by combining the premiums already paid and those to be paid in the future, providing the total amount of premiums agreed upon at the time of subscription as treatment expenses.

There are a total of five products equipped with the Jinpum rider: Jinshim-eul Pum-eun Whole Life Insurance, Jinshim-eul Pum-eun Variable Whole Life Insurance, Jinshim-eul Pum-eun Good Coverage Insurance, Jinshim-eul Pum-eun Additional Living Expenses Cancer Insurance, and Jinshim-eul Pum-eun Very Good Cancer Insurance.

Shinhan Life also created a new visual identity (VI) using wordplay.

A Shinhan Life official said, "The Jinpum brand was prepared to expand communication channels with customers through image consulting of main products," adding, "We plan to continuously build the brand image with products and services that provide better satisfaction to customers."

This content was produced with the assistance of AI translation services.