Hyundai Motor Accelerates UAM Business, Hires US Aviation Consulting Expert 'Pamela Con'

[Asia Economy Reporter Suyeon Woo] Hyundai Motor Group has recruited a senior executive from outside to lead the global strategy and operations of its Urban Air Mobility (UAM) division. This marks the second time the group has brought in talent from outside in the UAM field, following the recruitment of Vice President Jae-won Shin, a former NASA aerospace engineer.

On the 15th, Hyundai Motor Group announced the appointment of Pamela Cone (photo), founder of the U.S. aviation consulting firm Ascension Global, as Senior Executive Vice President in charge of global strategy and operations for the UAM division. Executive Vice President Cone has worked as an expert in the introduction of new aviation technologies and policy strategies at Ascension Global, and will leverage her industry experience to oversee commercialization and regulatory policy aspects of Hyundai Motor's UAM sector.

Executive Vice President Cone stated, "Hyundai Motor Group holds a unique position in advancing the UAM field and building its ecosystem," adding, "I will apply my consulting experience from Ascension to implement this vision at Hyundai Motor Group." She earned her master's degree from King's College London and was responsible for regulatory policies related to autonomous PAVs at the global consulting firm McKinsey. She later founded the aviation consulting company Ascension Global.

Pamela Korn, Executive Director of Global Strategy and Operations for UAM at Hyundai Motor Group

Vice President Jae-won Shin, who oversees Hyundai Motor Group's UAM division, also welcomed her recruitment. Vice President Shin said, "I am pleased to have Pamela join us," and added, "She is the right person to pioneer the UAM market based on her extensive experience in policy strategy."

Hyundai Motor Group aims to provide integrated mobility solutions to resolve the complex traffic congestion of large cities, with the UAM division, responsible for developing Personal Air Vehicles (PAVs), being the core department of this project.

At CES 2020 in early January, Hyundai Motor Group unveiled a human-centered mobility vision and announced a PAV business partnership with the vehicle-sharing company Uber, revealing the PAV concept model 'S-A1.' At the event, Hyundai Motor Group expressed its intention to actively pursue collaboration with global partner companies, open innovation, and external talent recruitment to expand its UAM business.

This content was produced with the assistance of AI translation services.