LF JILLSTUART SPORT, Launches 'Super Storyzer' Backpack for New Semester

by Jo Youjin

Published 13 Jan.2020 09:47(KST)

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik)'s lifestyle sportswear brand JILLSTUART SPORT has launched the new semester backpack 'Superstorizer' to welcome the new year.

Superstorizer, meaning 'to contain everything,' is a backpack equipped with the best storage functions. It features a total of 25 pockets, including external and middle pockets as well as secret pockets utilizing hidden spaces, allowing for various storage purposes according to size and location. A separate necklace wallet and pouch are released as a set, eliminating the need to purchase a transportation card wallet or stationery pouch separately.

The Superstorizer backpack has an accordion-type multi-storage pocket that compresses and unfolds, effectively shifting the bag's center of gravity toward the wearer’s back, providing excellent wearing comfort.

Additionally, it uses Cordura material, which boasts lightweight and stain-resistant functionality while offering durability ten times greater than cotton, allowing for long-lasting sturdy use. Along with this, three types of detachable logo patches are provided, enabling users to customize the bag in their own way.

An LF JILLSTUART SPORT representative said, "We thoroughly analyzed the lifestyle of millennial consumers to plan a backpack that offers the utmost convenience in daily life," adding, "We will provide differentiated satisfaction by upgrading functionality in a new way, as well as delivering the brand’s unique modern design and sensibility."

JILLSTUART SPORT is a sports line of the New York designer brand, known for its stylish and sophisticated design. Since last year, it has strengthened its functionality to transform into a competitive performance sports brand, increasing customer preference. This year, it plans to emphasize JILLSTUART SPORT’s distinctive identity further by actively introducing items specialized for running and fitness.

The Superstorizer backpack is priced at 129,000 KRW and is available at JILLSTUART SPORT stores nationwide and LF’s official online shopping mall, LF Mall.