Good People, 'Smart Hygiene Panties' Reach Cumulative Sales of 150,000 Units

[Asia Economy Reporter Yujin Cho] Good People, a specialized underwear company (CEO Jonghyun Lee), announced on the 13th that its high-performance sanitary panties, 'Smart Sanitary Panties,' have surpassed cumulative sales of 150,000 units.

First introduced in 2018, the Smart Sanitary Panties feature a four-layer absorbent pad with absorption, waterproof, drying, and deodorizing functions, integrated with a leak-prevention guard to effectively absorb secretions. They can be washed and reused repeatedly after use.

At launch, a popup store operated for one month achieved sales of 100 million KRW, and the product was further enhanced to release Season 2. The product line was diversified with features such as a minimized hemline for the panties and a detachable hook ring for quick changes without fully undressing.

In line with the development purpose of the Smart Sanitary Panties, Good People operated a 'Period Talk Popup Store' as a platform for conversations about menstruation and held a 'Periodtoon Exhibition' with Naver webtoon artists.

To celebrate surpassing 150,000 units sold, all product lineups including Day, Day Plus, Night, Hemline, Quick Change, and Shinmorae packages will be offered at a 50% discount both online and offline until the 20th.

This content was produced with the assistance of AI translation services.