KB Kookmin Card and KB Capital Accelerate Targeting of Auto Installment Finance Market

KB Kookmin Card Opens Specialized Installment Financing Branch for Used Cars
KB Capital Revamps Used Car Trading Platform 'KB Chachacha'

[Asia Economy Reporter Ki Ha-young] KB Kookmin Card has expanded its used car installment financing, diversifying its business. KB Capital is also accelerating market expansion by completely revamping the used car trading platform 'KB Chachacha.'

On the 12th, according to KB Kookmin Card, on the 7th, they held an opening ceremony for the used car installment financing specialized branch 'Auto Financial Center' at Seo Seoul Motorium in Gangseo-gu, Seoul. It is characterized by providing various services related to used car sales, from vehicle trading to installment financing, in a one-stop manner.

Here, using the 'Auto Planner (AP)' organization mainly in the Seoul metropolitan area, specialized used car installment financing sales are conducted. They also explore sales bases targeting used car sales complexes, dealerships, and affiliated stores. Additionally, they plan to accumulate know-how related to used car installment financing and establish marketing guidelines reflecting the characteristics of the used car market.

A KB Kookmin Card official said, "Following the opening of the Auto Financial Center in the metropolitan area, we plan to comprehensively analyze operational performance and expand the center to major cities nationwide in the future."

KB Capital fully revamped the UI and UX of the used car trading platform 'KB Chachacha' and launched it on the 9th with new services. Since February last year, KB Chachacha has ranked first in registered listings among domestic used car trading platforms, and the 3.0 version now has over 120,000 registered used cars.

KB Chachacha 3.0 provides personalized customized information when users register preferred vehicles and recommends tailored cars based on recent searches by consumers on KB Chachacha. It also offers advanced AI-based used car price prediction applying depreciation, providing prices from six months ago, current prices, and prices two years ahead, centered on the current selling price of vehicles.

New services are also introduced. Representative services include 'Swap Chachacha,' which allows easy settlement of only the price difference by exchanging one’s own vehicle with the desired purchase vehicle; 'Direct Trade Chachacha,' enabling higher price sales through direct transactions between individuals; and 'Send Chachacha,' which delivers vehicles to the desired location for convenient purchase. Additionally, a new integrated limit inquiry menu combining KB Car Easy, KB Financial Group’s auto finance limit inquiry service, has been established, allowing users to check auto finance limits and interest rates of KB Kookmin Bank, KB Kookmin Card, and KB Capital at once.

Hwang Su-nam, CEO of KB Capital, said, "We plan to expand to a global version in line with KB Financial Group’s global business expansion strategy and will enable overseas car export sales as well."

This content was produced with the assistance of AI translation services.