Winter Off-Season for Rounding Is a Thing of the Past... Club, Hats, and Gloves Sales Increase

Emart's Golf Equipment Sales Increase by 19.4% Year-on-Year from December 1 to January 9

[Asia Economy Reporter Cha Min-young] Despite the winter off-season when outdoor golfing demand decreases, golf equipment sales are showing strong performance thanks to the warm weather.

According to Emart on the 12th, sales in the golf equipment category from December 1 to January 9 last year increased by 19.4% compared to the same period the previous year. Golf clubs led the overall sales with a growth rate of 44.3%, while golf hats and golf gloves also saw sales increases of 86.6% and 21.4%, respectively. Additionally, branded golf wear and golf balls increased by 16.9% and 8.7%, respectively.

The warm winter weather brought mixed results for outerwear products worn during rounds. Sales of down vests, which are easy to wear lightly, increased by 73.4%. This contrasts with long padding sales, which decreased by 30.8% compared to the same period last year.

The reason golf equipment sales are strong in January, a golf off-season, is largely due to the mild weather. According to the Korea Meteorological Administration, the average daily temperature in Seoul during the same period was 1.4°C above zero. The average temperature the previous year was -1.2°C. The number of days with average temperatures below zero decreased by 9 days, from 24 to 15. Days with average temperatures below -5°C also dropped from 9 to 2.

In line with this trend, Emart launched and began selling the new Dunlop XXIO11 and XXIOX club lines on the 12th. Notably, the new XXIO11 driver is priced at 790,000 KRW, the wood at 500,000 KRW, the utility club at 330,000 KRW, and the iron set at 1,790,000 KRW.

Kim Su-in, Emart’s golf buyer, said, “Following last winter, this winter’s warm weather has led to golfers’ purchasing sentiment rising one or two months earlier than before as they anticipate spring, which is why we decided to introduce these new products. We also plan to move the regular spring golf event forward by about half a month from mid-March to the end of February.”

This content was produced with the assistance of AI translation services.