LG Electronics OLED Features 'Jinchaneuigwe'... Participates in British Council Exhibition

[Asia Economy Reporter Kim Hyewon] LG Electronics announced on the 12th that it participated in the 'From Tangible to Intangible: A Media Showcase of Kisa chin p’yori chinch’an uigwe,' held from the 9th to the 22nd at the Korean Cultural Center in London, UK, to promote Joseon Dynasty cultural heritage.

This showcase was prepared through collaboration between LG Electronics, the British Library, and Professor Iboa's research team at Chung-Ang University to effectively promote the Joseon Dynasty cultural heritage 'Kisa chin p’yori chinch’an uigwe,' which is held by the British Library.

LG Electronics captivated visitors by vividly and accurately reproducing colors as if the cultural heritage were right in front of them, using transparent OLED signage and LG SIGNATURE OLED TVs.

At this showcase, LG Electronics applied its self-developed augmented reality (AR) gesture recognition technology. This technology allows the screen displayed on the transparent OLED signage to change according to visitors' gestures, enabling them to comfortably select and view the video content they want.

For example, when a visitor points left or right with their finger in front of the display, the screen changes according to the direction of the visitor's finger. Visitors can view images of musical instruments used in the Joseon Dynasty royal banquet, Jinchan-yeon (進饌宴), and check the names and descriptions of the instruments. Additionally, by applying a sound visualization technique that transforms sound into visual images, the instrument images break down into small particles that move following the visitors' hand movements along with the court music.

The Kisa chin p’yori chinch’an uigwe is a colored painting record of Jinpyo-ri (advancing the outer and inner layers of clothing) and Jinchan (royal banquets held for major national celebrations) created in 1809 during the late Joseon period by King Sunjo (純祖) to celebrate the 60th anniversary of his grandmother Queen Hyegyeong's traditional coming-of-age ceremony (Gwanrye, 冠禮).

This uigwe is the oldest among the discovered Jinchan uigwe. Originally stored in Oegyujanggak, the uigwe was taken to France during the 1866 Byeongin Yangyo (French campaign against Korea) and is currently held by the British Library.

Cho Taek-il, Executive Vice President and Head of LG Electronics E&M Center, said, "It is meaningful to participate in an exhibition that promotes our cultural heritage worldwide," adding, "We hope LG Electronics' advanced technology will be widely applied to interactive art."

This content was produced with the assistance of AI translation services.