Jangseong-gun, Jeollanam-do, will intensively operate the 'Jangseong-gun Excellent Agricultural and Specialty Products Direct Market' in Seoul, Gwangju, and Jangseong to celebrate the Lunar New Year holiday. The photo shows the 'Yellow City Jangseong Agricultural and Specialty Products Exhibition' held last October at Kim's Club Gangnam branch. Photo by Jangseong-gun, Jeollanam-do

Jangseong-gun, Jeollanam-do, will intensively operate the 'Jangseong-gun Excellent Agricultural and Specialty Products Direct Market' in Seoul, Gwangju, and Jangseong to celebrate the Lunar New Year holiday. The photo shows the 'Yellow City Jangseong Agricultural and Specialty Products Exhibition' held last October at Kim's Club Gangnam branch. Photo by Jangseong-gun, Jeollanam-do

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[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Jangseong-gun, Jeollanam-do announced on the 9th that it will intensively operate the ‘Jangseong-gun Excellent Agricultural and Specialty Products Direct Market’ in Seoul, Gwangju, and Jangseong to celebrate the Lunar New Year holiday.


In Seoul, the first direct market was held at Kim's Club Yatap Branch (January 2nd to January 8th), and it will be held at Jung-gu Office (January 6th to January 13th), Songpa-gu Office (January 16th to January 17th), and Yangcheon-gu Office (January 15th to January 16th).


In Gwangju, the Nonghyup Gwangju Distribution Center (January 14th to February 4th) and 45 Lotte Super stores in Gwangju and Jeonnam (January 6th to January 12th) will be operated respectively. Additionally, in Jangseong, direct transaction events will be held at Nam-myeon Nonghyup Local Food Direct Store (January 15th to January 23rd) and Jangseongho Lake (January 24th to January 25th).


Twenty-one local companies will participate in this direct market, showcasing over 80 items.


Products suitable as holiday gifts such as fruits, traditional liquor, dried persimmons, yugwa (traditional Korean sweets), and side dish sets will be the main offerings.


Purchases at the direct market can be made at prices discounted by about 10-20% from the selling price, and delivery services are also available.


Meanwhile, a special sale of discounted apples, which suffered quality degradation due to typhoon damage last year, will also be held. To help farmers facing double hardships due to reduced productivity and decreased consumption, Kim's Club has sold 10 tons, and Lotte Super is negotiating to sell 150 tons.



Yoo Doo-seok, the mayor of Jangseong-gun, said, “We hope many consumers will show interest and participate in this event prepared to promote the excellence of Jangseong’s agricultural and specialty products,” adding, “We highly recommend our agricultural products, which are delicious and good for health, as holiday gifts.”


This content was produced with the assistance of AI translation services.

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