Chairman Koo Ja-eun Attends CES USA with Future Innovation Team and Affiliate Executives
Exploring Trends and Opportunities in Advanced Technologies such as AI, 5G, Robotics, and Mobility

Gu Ja-eun, Head of LS Future Innovation Division (right), is attending CES 2020 held in Las Vegas, USA, on the 8th, examining Protecto's (a French startup awarded the Innovation Prize) IoT-based data analysis product. (Photo by LS Group)

Gu Ja-eun, Head of LS Future Innovation Division (right), is attending CES 2020 held in Las Vegas, USA, on the 8th, examining Protecto's (a French startup awarded the Innovation Prize) IoT-based data analysis product. (Photo by LS Group)

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[Asia Economy Reporter Changhwan Lee] LS announced on the 9th that Koo Ja-eun, Head of Future Innovation Division of LS Group and Chairman of LS Mtron, visited CES2020, the world's largest international electronics exhibition held in Las Vegas, USA, from the 7th to the 8th, to explore new business opportunities in preparation for the 4th Industrial Revolution.


About 10 executives and employees from major affiliates responsible for the group's future business and digital research and development (R&D) strategy accompanied him.


Currently, Chairman Koo leads the LS Group Future Innovation Division, promoting the group's key future strategy task of 'Digital Transformation' and spreading agile management techniques.


Over two days, Chairman Koo and key executives visited exhibition halls of Korean companies such as Samsung Electronics, LG Electronics, Hyundai Motor, and Doosan, as well as Microsoft, Amazon, and Schneider Electric, experiencing the latest technology trends firsthand and seeking new business opportunities to prepare for the 4th Industrial Revolution.


Chairman Koo, who visited the exhibition hall, emphasized, "In the digital era, the distinction between industries is becoming unclear, and business areas are being newly redefined. Through this exhibition, we must grasp new technology trends and accelerate innovation for the future."


He particularly stated, "At this CES, global leading companies are introducing new business models that combine software and services, not just simple technologies or products," and urged the accompanying executives and employees, "Our LS must also lead differentiated customer experiences from the perspective of such solution-oriented views."


In addition to CES, this schedule included benchmarking technologies and management techniques to be applied to LS by visiting headquarters of global IT companies such as Google, Amazon, and MS, agile software development consulting firm Pivotal Labs, and cloud-based customer relationship management (CRM) software company Salesforce.



Through these visits to leading companies, Chairman Koo stated, "An organizational culture that can increase employee engagement and foster the growth of members is important," and added, "We must recognize customers not as mere product sales targets but as partners to think together with, and strengthen customer insights based on digital data."


This content was produced with the assistance of AI translation services.

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