Enjoy Steamed Dishes Easily at Home... Shinsegae Food Launches Two 'Small-Pack' Steamed Meal Kits

[Asia Economy Reporter Lee Seon-ae] Shinsegae Food announced on the 9th that it has launched two types of Olban steamed dish home meal replacements (HMR) in small portions for single diners.

Shinsegae Food focused on the increase in single-person households and the spread of the 52-hour workweek system, which has led to more single diners buying small-packaged HMRs at convenience stores to eat dinner at home. In particular, they discovered that single diners want small-packaged Korean dishes because even if they want to order delivery or takeout from restaurants, these dishes are usually sold in portions for 3 to 4 people, making it difficult to enjoy them easily. Accordingly, Shinsegae Food introduced two Olban steamed dish HMRs containing popular Korean dishes in 1-2 serving sizes that can be easily prepared using only a microwave.

The newly released ‘Olban Andong-style Soy Sauce Braised Chicken’ and ‘Olban Spicy Braised Pork Ribs’ are products that recreate soy sauce braised chicken and braised pork ribs, representative Korean favorite dining-out menus, as small-packaged HMRs. They apply a steam vent pouch, allowing easy preparation by heating the sealed pouch in the microwave for just 4 minutes without opening the packaging. Also, since the packaging does not need to be opened during cooking, moisture does not escape, allowing consumers to enjoy the tender and moist texture of the meat.

Olban Andong-style Soy Sauce Braised Chicken features tender chicken thigh and breast meat seasoned with soy sauce and Cheongyang chili peppers, enhancing a spicy and savory flavor. Large pieces of potato, carrot, and onion are added to provide a hearty meal. Olban Spicy Braised Pork Ribs are made by steaming pork rib meat, pork hind leg meat, potato, pumpkin, carrot, shiitake mushrooms, and other ingredients in a spicy-sweet special sauce, delivering a deep umami taste.

The two Olban steamed dish HMRs are sold at Ministop convenience stores, priced at 5,900 KRW (350g).

A Shinsegae Food official said, “This new product line consists of highly preferred menus by customers but traditionally difficult and cumbersome steamed dishes, now realized as small-portion HMRs. As the culture of convenience store shopping expands mainly among single-person households, we expect this new product, which offers easy preparation and reasonable pricing, to gain great popularity among single diners visiting convenience stores.”

This content was produced with the assistance of AI translation services.