[CES2020] "See Advanced Samsung"... Exhibition Hall Quickly Filled Up

Telecom Leaders Also Visit Galfold Hall
Expected 180,000 Visitors from 161 Countries Worldwide
8K Quality Signals Korea-China-Japan Home Appliance Battle
Half of Hyundai Motor's Exhibition Hall Popular for 'PAV'

On the 7th (local time), the world's largest electronics and IT exhibition, 'CES 2020,' opened at the Las Vegas Convention Center in the United States, and the Samsung Electronics exhibition hall is crowded with visitors with no room to move.

[Asia Economy Las Vegas (USA) = Reporters Park Soyeon and Kim Jihee] At 10 a.m. local time on the 7th, when the world's largest home appliance and IT exhibition 'CES 2020' opened, a flood of people waiting for the opening surged into the Samsung Electronics exhibition hall at the Las Vegas Convention Center in the United States.

The Samsung Electronics exhibition hall, the largest among participating companies with an area of 3,368㎡, quickly filled with people eager to experience the cutting-edge new products of 'SAMSUNG' in advance. Visitors were mesmerized in front of the 292-inch large screen 'The Wall,' which applied Samsung Electronics' Micro LED technology. They also watched the demonstration of the pet robot 'Ballie,' which rolls around the size of a handball, with interest, saying "So Cute."

On that day, Samsung Electronics President Ko Dong-jin and SK Telecom President Park Jung-ho walked around wearing headphone receivers. After touring the booth for about 20 minutes, including the 'Galaxy Fold' exhibition hall with a luxury store concept, President Ko said, "About 500,000 units of the Galaxy Fold, released last year, were sold," adding, "We glimpsed the potential of the new form factor market. Please look forward to new products." Executives from competitors such as LG Uplus Vice Chairman Ha Hyun-hoe and LG CNS President Kim Young-seop also carefully examined Samsung Electronics' new technologies.

With an unprecedented crowd of 180,000 people expected from 161 countries worldwide at CES 2020, body and belongings inspections were conducted, even deploying detection dogs, making the scale of the world's largest exhibition palpable. More than 4,500 global companies placed their flagship products in the center of the exhibition halls and were busy welcoming customers with future home appliances and IT new technologies.

Sony exhibited its first electric car 'Vision-S,' engraved with 'Designed by SONY.' Although a prototype, it was considered sufficiently threatening as it heralded Sony's entry into the electric vehicle market by utilizing Sony's global No. 1 image sensing technology.

The technology war among Korean, Chinese, and Japanese home appliance companies over 8K resolution was even more intense. Panasonic installed an 8K projector beam at the front of its exhibition hall and realized clear image quality on a large screen, drawing admiration. TV companies such as Haier, TCL, and Hisense, which dominate the Chinese domestic market, also prominently displayed 8K TVs. However, TCL's 'Frame TV,' which mimics Samsung Electronics' picture frame-style TV 'The Frame,' and Hisense's 'Auto Rotate' TV, which seems to copy Samsung's vertical TV 'The Sero,' gave the impression of focusing more on catching up than innovation.

The Hyundai Motor exhibition hall was packed with visitors flocking to see the personal aerial vehicle (PAV) concept 'S-A1.' Installed 2 meters above the floor to simulate flight conditions, the S-A1, with a wingspan of 15 meters and a length of 10.7 meters, occupied more than half of the entire Hyundai Motor exhibition hall area.

Visitors gathered closely under the PAV concept and continuously snapped photos. They asked questions such as "How much noise does it make?" and "There are two types of rotors; what is the difference?" Especially, reporters from the U.S. and Japan showed high interest in the PAV concept.

Hyundai Motor made the eight rotors, which act as helicopter propellers, rotate to simulate actual flight as closely as possible. However, since it was inside the exhibition hall, they rotated at a slow speed. The S-A1 is said to have reduced noise compared to conventional helicopters, suitable for urban mobility.

A Hyundai Motor official said, "We aimed to keep the noise level below 55 dBA at a height of 1,000 feet above our heads," adding, "Compared to helicopters, the noise during takeoff and landing was reduced by more than 15 dBA." It was explained that whispering to a person next to you is about 50 dBA. Lee Sang-yeop, head of Hyundai Motor Design Center, said, "Basically, it is a five-seater, but the form is variable depending on the purpose, such as business."

The life-sized purpose-built mobility (PBV) concept 'S-Link,' set up in a corner of the exhibition hall, also attracted attention. It received favorable reviews for its practical yet sophisticated design. A video showing the future city based on the combination of S-Link and the mobility transfer hub was also screened on a large screen, allowing visitors to clearly feel Hyundai Motor's future vision.

A Hyundai Motor official explained, "Since the PBV model is still at the concept stage, it has not been decided how many units can be connected at most, but we are considering not only connecting side to side and front to back but also stacking vertically," adding, "It is a form of creating a story through connection."

Startups striving to make their presence felt in any way are also making efforts. The artificial human prepared by Samsung Electronics' in-house venture Neon had avatar lip movements, hand gestures, and walking that were so natural it was difficult to distinguish from actual human videos. Other notable projects included the hair loss solution 'Beacon' and 'Ultrav,' which monitors the effects of ultraviolet rays, both recognized as excellent projects from C-Lab Inside.

An official commented, "CES, an exhibition that gathers the latest technologies of the world's top global companies in one place, will again be an important momentum for technological development this year."

This content was produced with the assistance of AI translation services.