Fila, BTS and Outdoor Advertisement at Times Square, USA

[Asia Economy Reporter Yujin Cho] Global sports brand Fila will showcase a large outdoor advertisement featuring BTS in the Times Square area of New York City for one week until the 5th.

This first advertisement with BTS by Fila began on the 30th of last month in Times Square, New York, timed for the year-end and New Year period.

The ad features the BTS One World One Fila photo images and New Year greeting messages that were revealed as a surprise at the end of last month, and is being broadcast every 2 minutes on five large digital billboards throughout Times Square.

Every time BTS appears in the advertisement, cheers erupt from the crowd, and many take 인증샷 (certification photos) with the ad as the background, creating a spectacular scene throughout Times Square.

Fila’s outdoor advertisement also includes the purpose of celebrating BTS’s special New Year’s greeting. BTS performed on December 31st on the American ABC network’s New Year’s live show, "Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2020."

The New Year’s Rockin’ Eve show featuring BTS is the largest New Year’s event in the United States, watched by about 25 million Americans, held in New York Times Square, Los Angeles, New Orleans, Miami, and other locations.

BTS, who participated in the event at New York Times Square, appeared in the New Year’s countdown following their dazzling performance.

This content was produced with the assistance of AI translation services.