Lotte Duty Free, First Sale of 2020 New Year... Max Mara, Bally, and More Up to 90% Off

[Asia Economy Reporter Minyoung Cha] Lotte Duty Free announced on the 3rd that it will hold its first New Year season-off sale while newly renovating its stores with a stylish key visual created in collaboration with Steven Wilson, a famous British pop artist, to celebrate its 40th anniversary in 2020.

First, a winter season-off sale will be held where customers can purchase famous brands at discounts of up to 90%. This is an opportunity to shop for well-known brands such as Max Mara, Bally, and Tumi at more affordable prices, with discount rates varying by store and brand.

Additional LDF Pay benefits are also provided depending on the purchase amount. Unlike the existing plate-type prepaid card, LDF Pay is an electronic payment method of Lotte Duty Free that is registered with member information and can be easily used during shopping without carrying a physical card.

From January 6 to 30, Lotte Duty Free will give up to 830,000 KRW in LDF Pay to domestic members who purchase over $300 at Lotte Duty Free Myeongdong Main Store, World Tower Store, and COEX Store, depending on the purchase amount and the card used. In particular, domestic members who enjoy shopping on weekends (Friday, Saturday, Sunday) can receive an LDF Pay benefit of 30,000 KRW depending on the purchase amount and card used. From January 3 to March 2, domestic members who purchase over $500 at Lotte Duty Free Gimpo Airport Store can receive up to 90,000 KRW, and those who purchase over $300 at Incheon Airport Store can receive up to 60,000 KRW in LDF Pay according to the purchase amount.

The exclusive limited product events with K-beauty brands such as Age 20’s, Dr. Jart+, VDL, and Innisfree, which were first introduced last November to celebrate the 40th anniversary, will continue. The limited edition ‘Red’ series of Age 20’s, Innisfree, and It’s Skin, which transformed the products and packaging using Lotte Duty Free’s main color, is recording high sales by appealing to the tastes of both domestic and foreign customers.

Lotte Duty Free also offers opportunities to attend cultural performances for its customers. From January 3, customers who purchase over $2,300 at Lotte Duty Free’s downtown Seoul stores will receive tickets to the musical “Story of My Life.” From January 10, customers who purchase over $2,300 will receive tickets to the musical “A Better Tomorrow,” and from January 17, customers who purchase over $2,300 will receive tickets to the musical “Dracula” performed at Jamsil Charlotte Theater, all on a first-come, first-served basis. Tickets for each musical will be given out until supplies last.

Kim Jung-hyun, Head of Marketing at Lotte Duty Free, said, “To celebrate the 40th anniversary in 2020, we have prepared various promotions filled with benefits to repay the love we have received from our customers. Throughout this year, Lotte Duty Free will strive to provide customers with the joy of shopping through customer satisfaction events.”

Meanwhile, Lotte Duty Free, which celebrated its 40th anniversary in 2020, unveiled the main emblem commemorating the 40th anniversary, a desk calendar, shopping bags, and more in collaboration with Steven Wilson last December. Lotte Duty Free plans to sequentially release various products in collaboration with famous overseas brands in the future.

This content was produced with the assistance of AI translation services.