"Comfort Like a Hotel Suite"... BMW Unveils 'i3 Urban Suite' at CES 2020

New Approaches to Future Mobility Presented in Las Vegas, USA

BMW i3 Urban Suite (Photo by BMW Korea)

[Asia Economy Reporter Kim Ji-hee] BMW will present a new approach to future mobility experiences at 'CES 2020,' held from the 7th to the 10th of this month (local time) in Las Vegas, USA.

The key phrase for BMW Group at this event is summarized as '#ChangeYourPerception.' BMW believes it must understand the requirements of future mobility and possess the ability to find solutions. At the CES 2020 booth, they will demonstrate these changes and capabilities through on-site experiences and demonstrations.

At this CES, BMW will introduce the new BMW i3 Urban Suite model, offering a mobility experience tailored to the needs of drivers and passengers. The BMW i3 is the best-selling electric vehicle model worldwide in the premium compact segment.

The BMW i3 Urban Suite aims to create an attractive interior space by completely redesigning all parts of the existing BMW i3 except for the driver's seat and dashboard. The vehicle interior is designed to feel like a comfortable hotel suite.

Passengers can relax, enjoy entertainment, or work inside the vehicle. To this end, it is equipped with large, comfortable car seats with footrests for relaxation, a screen descending from the ceiling, and a personal sound zone.

More detailed information about the BMW i3 Urban Suite will be released on the 7th.

BMW i3 Urban Suite (Photo by BMW Korea)

Meanwhile, for this CES, a standard BMW i3 was modified into the Urban Suite model and transported from Munich. These models can be seen driving on the streets of Las Vegas, and especially if one wishes to travel in a vehicle driven by a chauffeur, they can use a special application to call the BMW i3 Urban Suite.

This content was produced with the assistance of AI translation services.