Yeongcheon Shin Sung-il Memorial Hall Gains Nationwide Popularity with Influx of Visitors

Over 40,000 Visitors Marked
Driving the Revitalization of Yeongcheon’s Cultural Tourism

The Yeongcheon Shin Sung-il Memorial Hall, which opened in November last year, has surpassed a cumulative total of 40,000 visitors, drawing nationwide attention as a cultural tourism hotspot.

Visitors have continued to flock not only from the Daegu and Gyeongbuk regions but also from across the country, including Seoul, Gyeonggi, Busan, Chungcheong, and Jeolla provinces.

Visitors touring the Shin Sung-il Memorial Hall. Provided by Yeongcheon City

On weekends and public holidays, the influx of families and film enthusiasts is bringing new energy to the local cultural tourism sector.

Among visitors, the memorial hall is gaining a high rate of repeat visits, with comments such as "a place worth revisiting," "a must-see attraction in Yeongcheon," and "a special cultural space where generations can connect."

In particular, the venue evokes nostalgia for the golden age of Korean cinema among middle-aged and older visitors, while offering younger generations a unique cultural experience to discover the charm of classic Korean films.

Located at 363 Shin Sung-il-ro, Yeongcheon-si (Gwayeon-dong), the memorial hall was built on a 9,946-square-meter site with a total project cost of 8 billion won and features a two-story building with a total floor area of 1,151 square meters.

The first-floor special exhibition hall screens immersive media art videos that dynamically bring to life iconic works of actor Shin Sung-il using advanced visual technology.

The second-floor permanent exhibition room displays the actor's personal belongings and movie posters, while the film production experience zone allows visitors to directly engage in the filming and directing process.

In addition, various digital content such as an AR guestbook and a 360-degree photo zone are especially popular among younger and child visitors, creating special memories.

The expansion of tourism infrastructure around the memorial hall is also underway.

Yeongcheon City plans to develop nearby areas with a field of Lythrum flowers, photo zones, and walking trails, aiming to establish the area as a stay-type tourist destination.

Of particular interest is a tourism course that connects the memorial hall with Seongilga, the actual residence of Shin Sung-il, and the number of visitors exploring both locations continues to grow.

Yeongcheon City plans to further strengthen the connection between Shin Sung-il and the city by hosting film festivals and expanding citizen-participation cultural programs and various other content at the memorial hall.

The city also aims to foster the area as a leading film culture tourism destination by regularly holding cultural events, outdoor performances, and film screenings.

Currently, the Shin Sung-il Memorial Hall is operated directly by Yeongcheon City.

It is open from 10 a.m. to 5 p.m., and admission is free.

The hall is closed every Monday, January 1, and on the days before and on Lunar New Year and Chuseok.

A city official said, "Since its opening, the Shin Sung-il Memorial Hall has established itself as a new cultural landmark in Yeongcheon, drawing nationwide attention," and added, "We will continue to expand differentiated content and a variety of cultural events to further develop the hall as a leading film culture tourism destination for the region."

This content was produced with the assistance of AI translation services.