Democratic Party Candidate Choi Changyeol for Geochang Governor Proposes "Economic Restructuring through Public-Private Joint Corporation"

Promoting Integrated Marketing and New Distribution Channels for Agricultural and Processed Products
"Building a Distribution System Where Geochang Products Receive Fair Value"

Choi Changyeol, the preliminary candidate for Geochang County Governor from the Democratic Party of Korea, has announced a plan to revolutionize the distribution and marketing system for local agricultural products and processed goods through the establishment of a public-private joint corporation.

On May 12, Candidate Choi held a meeting with farmers in the Geochang area, listening to the challenges they face in selling agricultural products and securing distribution channels.

[Photo by Choi Chang-yeol] Candidate Choi Changyeol held a meeting with local farmers in the Geochang area on the 12th to listen to the difficulties they face in selling agricultural products and securing distribution channels.

During the meeting, the farmers expressed concerns, saying, "Even though we produce good products, we lack ways to promote them," and "It is difficult to focus on marketing while handling both production and sales." They appealed for the need to secure new distribution channels and enhance brand competitiveness.

In response, Candidate Choi presented the establishment of a 'public-private joint corporation' dedicated to the marketing, distribution, branding, and development of new channels for agricultural products, processed goods, and livestock products as his policy vision.

This corporation will be responsible for developing and managing an integrated Geochang brand, securing domestic and international distribution networks, developing new products and designs, supporting online sales and live commerce, and establishing a joint logistics system.

Through this, the plan is to shift the distribution and marketing sectors—areas that are difficult for individual farmers, small and medium-sized businesses, and small merchants to handle independently—into a collaborative response system.

Candidate Choi emphasized, "Until now, farmers and merchants in Geochang have focused on production and their livelihoods, which has limited their opportunities to properly promote their excellent products. Now, the local administration must take an active role to ensure that Geochang products can receive fair value in the market."

He added, "The public-private joint corporation will not be a simple support organization, but will serve as a growth platform to foster Geochang's promising small businesses and regional brands. By restructuring the economic system in line with the trends of the times, we will inject new vitality into the local economy."

This content was produced with the assistance of AI translation services.