A Variety of Events, Including a 'Squid Game' Experience Under the Roses
From Rose-Scented Craft Beer to a European-Style Parade

From May 28 to 31, the 'ImsilN Rose Festival' will present a wide range of interactive content designed for couples and family visitors. The festival is set to transform into a stay-type event, featuring everything from romantic proposal events amid roses, to a 'Squid Game'-themed couple survival contest, as well as craft beer and street art performances.

ImsilN Rose Festival Draws Attention with Unique Content for Couples and Families View original image

The 'ImsilN Rose Festival', being held for the first time this year, is characterized by its focus on direct visitor participation and enjoyment, rather than simply appreciating roses. The most eye-catching program is the 'ImsilN Proposal Game', which is organized as a couple survival contest inspired by the globally popular 'Squid Game' concept.


Ten couples selected through prior registration will compete on-site in a variety of missions, including "Red Light, Green Light," making Dalgona candy, and a speed-eating contest for ImsilN Cheese Pizza. The winning couple will be rewarded with a special video event and a surprise benefit prepared by the festival organizers.


As local festivals increasingly move away from simple performance-focused formats and strengthen participatory content, Imsil County is also making efforts to expand experiential programs that appeal to younger generations. In fact, many local governments across the country are incorporating Netflix-inspired content and retro game elements into their festivals to attract more visitors.


The festival grounds will also feature food and performance content. At 'ImsilN Beer Factory', visitors can sample a variety of domestic craft beers, including a rose-raspberry flavored beer that captures the atmosphere of the rose festival. Designed as a multi-purpose relaxation space where performances and hands-on experiences can be enjoyed together, it is expected to attract strong interest from Millennials & Gen Z visitors.


Throughout the festival, the 'Rose Street Art Show'—a series of street art performances such as magic, mime, balloon art, bubble shows, and juggling circus acts—will also take place.


On May 30 and 31, special events featuring Secret Jouju and Tobot, popular characters among children, will be held at Rose Village. There will also be sing-along shows, photo zones, fan meetings, and photo sessions.



County Governor Sim Min stated, "As this is the debut year of the ImsilN Rose Festival, we have prepared a variety of interactive content so that young people, couples, and family tourists can all enjoy the event," adding, "We are focusing on festival preparations so that visitors can create special memories in the spirit of spring."


This content was produced with the assistance of AI translation services.

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