Boosters Collaboration Drives Growth: Front2Line Expects Record-High Sales in May

Boosters, a subsidiary of the KOSDAQ-listed company FSN, is collaborating with Twostone FNC's premium wellness wear brand, Front2Line, which is expected to achieve its highest-ever monthly sales in May 2026, continuing its steep growth trajectory.

As wellness lifestyles that emphasize health and balance become increasingly popular, the athleisure market in Korea and abroad continues to grow steadily, blurring the lines between everyday clothing and sportswear. Amidst these market changes, Front2Line, which has been working closely with Boosters, saw its cumulative sales in April 2026 more than double compared to the same period last year, demonstrating approximately 109% growth. Based on this momentum, the company expects to achieve its highest monthly sales since the brand’s launch in May 2026.

The growth of Front2Line is also attributed to the synergy with actress Lee Cheong-a. Having served as the brand muse for two consecutive years, Lee Cheong-a has effectively communicated the brand’s identity through her sophisticated and urban image, as well as the healthy vibe formed by her consistent self-care. This particularly resonates with female consumers aged 35 to 44, strengthening the brand philosophy of “comfortable wear and stylish fit.”

The brand’s flagship product, the “All Day Move Pants,” has also driven sales growth. This product features functional materials and a design that flatters any body type, making it suitable not only for exercise but also for commuting and everyday wear. During a recent group purchase event, most sizes sold out in a short period, and due to continued additional demand, the company has already begun early reorders.

Front2Line is also accelerating the expansion of its offline distribution channels and community activities. The brand is expanding its stores in key commercial districts such as Lotte Department Store Jamsil and Busan Main Store, and is strengthening its connection with consumers through the wellness community “Move Crew” and the one-day class “F2Day.”

Its partner, Boosters, is also continuing its growth. Boosters operates a business model that proactively invests marketing resources and capital into high-potential K-brands to support their growth. Industry observers note that Boosters is establishing itself as a “K-brand platform partner” based on a variety of successful cases. The company also expects to achieve its highest-ever monthly sales in April 2026.

In particular, it has been reported that Boosters and Front2Line are actively discussing deeper strategic collaborations beyond a simple partnership, including equity investments and acquisitions, based on their previous successful cooperation.

A representative from Twostone FNC stated, “The early sell-out of the All Day Move Pants and the projected record sales for May are the result of product quality that combines functionality and versatility, aligning with the wellness trend. Through our collaboration with Boosters, we plan to grow Front2Line into a global wellness wear brand.”

This achievement demonstrates that Front2Line’s product competitiveness and Booster’s brand growth strategy are coming together amid the spread of the wellness trend, resulting in tangible sales growth.

This content was produced with the assistance of AI translation services.