Nurturing Global Marketing Talent for K-Culture and Performance Industries

Korea Performance Tourism Association Launches Recruitment for First Cohort of Professional Training Academy
Three Sessions Starting in June... Practical Training in Planning, Marketing, and Distribution

A practical global marketing training program will be launched to nurture talent that will lead the overseas expansion of the K-Culture and performance industries.

The Korea Performing Arts Tourism Association announced on the 14th that it is recruiting participants for the first session of the '2026 K-Culture and Performance Global Marketing Professional Training Academy'.

The Korea Performance Tourism Association announced on May 14 that it is recruiting participants for the first cohort of the '2026 K-Culture and Performance Global Marketing Professional Training Academy.' This academy is an educational program designed to strengthen the global competitiveness of the K-Culture industry, and is targeted at practitioners from organizations, companies, and institutions engaged in the performance tourism business.

The curriculum focuses on enhancing practical capabilities in global planning, marketing, and distribution. It covers topics essential for actual work, such as analyzing overseas performance content outcomes, understanding overseas tourism markets, utilizing OTAs, and hands-on overseas marketing, through expert lectures, field trips, and workshops led by experienced professionals.

The academy will be held three times this year—in June, August, and October—with up to 30 participants selected for each session. Applications for the first cohort are open until May 22, and final participants will be announced on May 28. The training will take place over three days from June 10 to June 12 at Seoul Cyber University.

The entire program is offered free of charge, and participants who meet certain criteria will receive a certificate of completion.

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