Jensen Huang Visits Traditional Markets on Every Trip to China

Jensen Huang, CEO of NVIDIA, drew attention when he visited a noodle shop in downtown Beijing. The owner of the noodle shop launched a "Leather Jacket Set Menu" the following day. The leather jacket is famously known as Huang's signature attire.


According to the Hong Kong media outlet South China Morning Post (SCMP) on May 21 (local time), the noodle shop in China that Huang visited quickly became a sensation online. Previously, on May 15, Huang had stopped by a fried noodle restaurant located in the Nanluoguxiang commercial district in central Beijing.


Jensen Huang, CEO of NVIDIA, eating fried noodles. Photo captured by SCMP

Jensen Huang, CEO of NVIDIA, eating fried noodles. Photo captured by SCMP

View original image

At that time, videos of Huang hastily eating noodles spread rapidly on social media. Huang had traveled to China as part of U.S. President Donald Trump’s delegation to meet with Chinese President Xi Jinping.


The dish Huang ate was "Beijing fried noodles," which is considered a representative street food locally. It is served by pouring sauce over pork and crispy vegetable toppings. The menu item Huang chose was the shop’s signature "black pork sauce noodles," which he reportedly received for free. The regular price is 38 yuan (about 8,400 won).


The restaurant released a set menu in honor of CEO Hwang. Photo captured from SCMP

The restaurant released a set menu in honor of CEO Hwang. Photo captured from SCMP

View original image

After eating, Huang repeatedly exclaimed "haochi" (delicious) and reportedly took some other food to go before leaving by car. The restaurant introduced a set menu called "God of War in a Leather Jacket," which includes the dish Huang ate along with yogurt. Following Huang’s visit, the restaurant has been drawing crowds, and it is now reported that customers must wait at least 30 minutes in line to be served.



Meanwhile, Jensen Huang has shown his fondness for street food every time he visits China. He has visited China four times this year; in January, he dined on beef hotpot with his party at a restaurant in Shenzhen. During the same month, he also visited traditional markets in Shanghai and Beijing to enjoy food and beer.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing