Baemin Launches Limited-Edition Goods in Collaboration with Kim Hamzzi
"Stress Relief" Concept with Hamster Character Kim Hamzzi
Limited Edition Available for One Week at B Mart
Baedal Minjok announced on May 14 that it has launched a limited-edition goods set in collaboration with the YouTube channel "Jeongseobuan Kim Hamzzi" (hereafter referred to as Kim Hamzzi).
Kim Hamzzi is a YouTube channel that humorously depicts the anxious emotions and daily lives of modern people through a hamster character, and its subscriber count has surpassed 700,000. The most viewed video is one in which the character relieves stress by enjoying delivered food after work. The collaboration was planned based on the idea that Kim Hamzzi is a character who is passionate about delivery, as demonstrated by singing the "Baemin Song" and similar activities.
The collaborative merchandise was produced under the concept of "stress relief," reflecting Kim Hamzzi's worldview. The set consists of three items: a pizza-shaped squishy in Baemin's signature mint-colored pizza box, a keycap inside a hot sauce wrapper, and a photocard in a dipping sauce package.
The goods will be available for about a week in limited quantities through B Mart, Baemin's instant delivery service. Kim Hamzzi's licensing partner, Kvision, also participated in the production of the merchandise.
Squishies are popular items for relieving stress as they can be squeezed and released repeatedly. The keycap keyring, printed with the Kim Hamzzi character, provides a unique tactile sensation that helps create psychological comfort. The photocard features a Kim Hamzzi image and includes a QR code that recommends delivery menu items in the Baemin app, helping users select their food.
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A Baemin representative stated, "The worldview of the Kim Hamzzi character, who loves delivery food, has come to life through this collaboration with Baemin, resulting in meaningful and fun products. We will continue to enhance the customer experience at Baemin and B Mart through various collaborative marketing efforts in the future."
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