29CM Expands Offline Presence with Second Kids’ Select Shop
29CM to Open "Igukids Seoul Forest" at the End of This Month
Over 60 Domestic and International Kids’ Brands
Musinsa announced on the 14th that its fashion platform 29CM, which targets female customers, will open a new kids’ select shop, "Igukids Seoul Forest (29CM KIDS Seoul Forest)," near Seoul Forest in Seongdong-gu, Seoul, at the end of this month. This will be the second offline kids’ store, following "Igukids Seongsu," which opened on Yeonmujang-gil in Seongsu-dong in August last year.
"Igukids Seoul Forest," which will open on the 22nd near Atelier-gil in Seoul Forest, occupies two floors with a total area of 277 square meters. Reflecting the local demand from family visitors in the Seoul Forest area, the product lineup has been expanded beyond kids’ fashion apparel to include infant products and lifestyle categories. The shop is designed as a stay-type kids’ select shop where parents and children can spend time together and experience various tastes, adding a differentiated touch beyond being a simple shopping space.
At Igukids Seoul Forest, visitors can find more than 60 kids’ brands curated by 29CM all in one place.
To celebrate the opening of Igukids Seoul Forest, 29CM will also host a customer participation event. The company will introduce the "Igukids Town Map," which features 28 child-friendly stores (Welcome Kids Zones) curated in the Seoul Forest area. Customers who visit these stores will receive limited gifts while supplies last until the 31st.
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A 29CM representative said, "Since the opening of 'Igukids Seongsu' in August last year, it has become a must-visit destination for young parents, attracting more than 15,000 visitors monthly. The new store has been designed as a kids’ curation space that encompasses both fashion and lifestyle, tailored to the unique characteristics of the Seoul Forest commercial district, which sees a high volume of family visitors. We expect it to serve as a new touchpoint where various brands can engage directly with customers."
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