Biweekly Delivery... Shinsegae Department Store Launches Premium Rice Subscription Service

"Fermentation:Gotgan" Launches Grain Subscription Service
Available on Beyond Shinsegae and SSG.com

Shinsegae Department Store announced on May 14 that it is launching a premium rice subscription service.

Shinsegae Department Store Gangnam Branch Basement Level 1 Fermented Goods Section. Provided by Shinsegae Department Store

Since the end of last month, users have been able to receive home delivery of the premium rice variety "Okro" every two weeks through "Fermentation:Gotgan," a brand of Shinsegae Korean Food Lab that began offering an online grain subscription service. According to the company, Okro is a rice blend made from domestic varieties Samgwang, Baekjinju, and Yeorihyang, featuring a pleasant chewiness and a harmonious combination of savory aroma and sticky texture.

Fermentation:Gotgan offers a tasting product that allows customers to experience four selected rice blends online, a four-variety mixed subscription product, and one-month and three-month subscription options for Okro. Packaging sizes are tailored for different household sizes, including small packs for two-person households, options for three to four people, and large-volume packages. In addition to the existing small packages of 450g to 1kg, new large-volume options of 4kg and 10kg have been developed, with the 10kg product available exclusively through the subscription service.

Fermentation:Gotgan offers a tasting product that lets customers try four selected rice blends online, a four-variety mixed subscription, and one-month and three-month Okro subscription options. Shinsegae Department Store is running a promotional discount of up to 23% this month. The subscription service and a variety of grain products are available on Shinsegae Department Store’s e-commerce platforms, Beyond Shinsegae and SSG.com.

Han Heejeong, Head of Shinsegae Korean Food Lab and Senior Managing Director at Shinsegae Department Store, stated, "As interest in premium rice increases among customers, we expect the Fermentation:Gotgan subscription service will elevate daily dining experiences. While preserving traditional methods, Fermentation:Gotgan will continue to introduce high-quality foods from Korean food artisans, in line with our philosophy of pursuing refined Korean cuisine."

This content was produced with the assistance of AI translation services.