LF Barbour Opens Largest Store in Korea at Starfield Anseong

About 231 Square Meters... Targeting Southern Gyeonggi Customers
Pop-up Store Open Until May 19

LF announced on May 12 that Barbour, the British heritage brand distributed and sold by the company, has opened its largest strategic store in Korea at Starfield Anseong and is celebrating the occasion with a large-scale pop-up store.

Barber Starfield Anseong Pop-up Store. Provided by LF

The company explained that this new store, which measures approximately 231 square meters (about 70 pyeong), is the largest Barbour store in Korea and is intended to serve as a key hub to actively target customers in the southern Gyeonggi region. Rather than functioning solely as a retail space, the new store is designed as a "total lifestyle" area where visitors can experience the brand's new vision. It features a "Re-wax Station," where customers can personally maintain the brand’s signature wax jackets, as well as a dedicated wax jacket room. Additionally, the store offers a "My Barbour" space, where customers can personalize their jackets using pin badges.

To commemorate the store opening, a pop-up event will take place in the plaza in front of the main entrance of Starfield Anseong until May 19. The pop-up highlights Barbour's iconic summer items, such as polo shirts and rain boots, allowing visitors to experience the brand’s distinctive classic heritage and summer vibe at the same time. On weekends during the event period, a customer participation event called "Barbour Journey" will also be held. Customers who take photos at the photo zone and post them on social networking services (SNS), participate in a dart game, or complete pop-up or in-store purchase missions will receive a "tartan check travel pouch" featuring Barbour’s signature design.

An LF representative commented, "Recently, consumers are seeking experiences that go beyond simple purchases; they want to immerse themselves in the brand’s lifestyle and style proposals within a dedicated space. Barbour, too, is strengthening its immersive retail strategy to convey its heritage and sensibility in a more three-dimensional way."

This content was produced with the assistance of AI translation services.