[Today's New Product] "Healthy Bakery for Kids"... Samlip Launches Kids' Brand 'Kiki Oven'

Made with Domestic Grade 1A Milk
Launch of Three "Pure Milk Series" Products and More

SPC Samlip has launched "Kiki Oven," an online-exclusive kids' bakery brand designed for growing children.

On May 12, Samlip announced that it is introducing Kiki Oven, a new product line developed under the concept of "bakeries containing healthy nutrients for children." The brand has been newly designed with ingredients, sizes, and packaging tailored to infants and young children.

Recently, there has been an increase in the purchase of snacks for infants and children through online channels, alongside a growing consumer trend of carefully considering factors such as sugar content, ingredients, and manufacturer credibility when selecting snacks. In response, Samlip plans to leverage its expertise in bakery products to expand the bread snack category—previously dominated by conventional snacks—in the existing infant and children's snack market, thereby strengthening its differentiated product competitiveness.

Kiki Oven features low-sugar recipes (applied to milk bread and milk morning rolls), nutritional elements such as added calcium, and small-sized packaging designed to match a child's single serving, allowing for fresh enjoyment of an appropriate amount.

The products include three items in the "Pure Milk Series," made with domestic Grade 1A milk: Pure Milk Pound Cake, Pure Milk Bread, and Pure Milk Morning Roll. There is also the "Pure Korean Rice Soymilk Donut," which offers a soft and chewy texture using Korean rice and soymilk.

The packaging features friendly animal-themed illustrations to make the products more enjoyable for children, and incorporates design elements that intuitively communicate each product's characteristics. The products are available for purchase through online channels such as Coupang.

This content was produced with the assistance of AI translation services.