LG Uplus to Export 'ixi-O' as SaaS to Malaysia... "Expanding Global Market"

LG Uplus to Launch ixi-O with Maxis

Hong Beomsik Discusses Commercialization Plans in Malaysia on May 7

LG Uplus announced on May 12 that it has reached an agreement with Malaysia's telecommunications operator Maxis to promote the commercial launch of its artificial intelligence (AI) call service 'ixi-O' in Malaysia.

Hong Beomsik, CEO of LG Uplus (second from left in the back row), and Go Show Eng, CEO of Maxis (third from left in the back row), along with key executives from both companies, held a signing ceremony and took a commemorative photo on the 7th (local time) in Kuala Lumpur, Malaysia. Provided by LG Uplus

On May 7 (local time), CEO Hong Beomsik of LG Uplus and other key executives met with Maxis CEO Goh Shaw Eng, Chief Consumer Business Officer Loh Keh Jiat, and other executives at the Maxis headquarters in Kuala Lumpur, Malaysia, to discuss plans for the local commercialization of ixi-O. Maxis is a leading integrated telecommunications service provider in Malaysia, with 10 million subscribers in the mobile sector. In addition to its fixed-line and broadband network services, Maxis has declared its transition into a 'digital solutions company' and is investing in the adoption of advanced technologies such as AI, cloud, and cybersecurity.

This export of the ixi-O service will be carried out as software-as-a-service (SaaS). SaaS refers to a method where software is accessed via the cloud over the internet without the need for installation on a PC. The agreement with Maxis marks the first case in which the global expansion strategy for AI services, announced by LG Uplus at Mobile World Congress 2026 (MWC 2026) in March, has progressed to actual overseas business discussions. At MWC 2026, CEO Hong stated in a press briefing, "We are promoting a model to sell ixi-O as software to overseas telecommunications companies."

ixi-O will be launched in Malaysia this year, customized for the local user environment. LG Uplus plans to leverage the multilingual processing capabilities of its on-device AI engine to provide an AI call experience tailored to the local customer environment. With the launch of ixi-O, both companies are also considering expanding their business areas to include AI-based smart home services and business-to-business (B2B) solutions.

CEO Hong stated, "We will expand the global market for software-as-a-service AI solutions based on the AI expertise we have accumulated in Korea." CEO Goh Shaw Eng said, "Through these discussions, we will seek business opportunities with LG Uplus in a variety of fields."

This content was produced with the assistance of AI translation services.