Addressing Hearing Difficulties... Lotte Himart Launches Japan's Mirai Speaker as a "Gift for Parents"

Functional Speakers Tailored for an Aging Society
'Curved Surface Sound Technology' Maximizes Sound Transmission
Clear Listening Without Raising the Volume

Lotte Himart announced on the 29th that it will exclusively launch the 'Mirai Speaker Stereo' by Japan's Mirai Speaker company in Korea, available at more than 300 offline stores nationwide and through its online shopping mall.

Lotte Himart exclusively launches the Mirai Speaker Stereo by Japan's Mirai Speaker company in Korea. Provided by Lotte Himart

Mirai Speaker specializes in producing functional speakers that significantly enhance sound transmission through its proprietary technology. According to actual sales data compiled in 2024 by 'BCN (Business Computer News)', an IT and home appliance market research agency that releases rankings based on real sales at major electronics retailers in Japan, the company ranked first in annual sales in the speaker category of the 'BCN Ranking' for electronics sales.

The Mirai Speaker Stereo applies 'curved surface sound technology.' The unique feature is that the entire curved panel connected to the amplifier vibrates, delivering sound in a way that differs from conventional speakers. According to the company, this enables uniform sound distribution throughout the entire space rather than from a specific location. In particular, by focusing on the frequency range of the human voice, it allows 'speech'—which can easily be drowned out by background music or sound effects—to be heard more clearly. The company added that this technology helps alleviate discomfort for customers with hearing difficulties and also addresses concerns over noise from high volume levels.

Lotte Himart plans to further strengthen its core differentiation as a home appliance retailer by introducing additional popular overseas products that have not yet been launched in Korea. Byungyong Park, Head of Overseas Sourcing for Private Brand (PB) at Lotte Himart, stated, "The Mirai Speaker Stereo is a product we strongly recommend not only for improving customers' listening environments, but also as a thoughtful gift for parents." He added, "We will continue to discover and offer differentiated overseas products that are hard to find in Korea, aiming to address customer inconveniences and enhance the quality of everyday life."

This content was produced with the assistance of AI translation services.