KB Kookmin Bank Expands 'KB Hope Financial Center' Nationwide to Support Recovery of Vulnerable Groups

Chairman Lee Eogwon of the Financial Services Commission Visits to Offer Support
New Centers Open in Daegu, Daejeon, and Busan
Emotional Care Counseling Service for Debtors

On April 28, KB Kookmin Bank announced that it has expanded the 'KB Hope Financial Center,' which provides debt adjustment and credit counseling services to support the economic recovery of vulnerable customers, to major hub regions nationwide.

Key stakeholders who participated in the event held on the 27th at the KB Hope Finance Center Seoul on the 2nd floor of the KB Kookmin Bank Sangdo-dong Comprehensive Financial Center in Dongjak-gu, Seoul, are taking a commemorative photo. From left: Kyungnam Kim, Head of ESG Division at KB Kookmin Bank; Changkwon Lee, Head of Future Strategy Division at KB Financial Group; Eokwon Lee, Chairman of the Financial Services Commission; Yonghun Song, Vice President of the Credit Management Group at KB Kookmin Bank. KB Kookmin Bank

The KB Hope Financial Center newly opened in Daegu, Daejeon, and Busan this February, following its branches in Seoul and Incheon.

To commemorate this expansion, an event was held on the 2nd floor of the KB Hope Financial Center Seoul Center at the KB Kookmin Bank Sangdo-dong Comprehensive Financial Center in Dongjak-gu, Seoul, attended by Lee Eogwon, Chairman of the Financial Services Commission; Lee Changkwon, Head of Future Strategy Division at KB Financial Group; and Song Yonghun, Vice President of the Credit Management Group at KB Kookmin Bank, among others.

As a leading inclusive finance model in the banking sector, the KB Hope Financial Center provides guidance on debt relief programs such as the bank's own debt adjustment and the Credit Recovery Committee, the New Start Fund, individual rehabilitation, and bankruptcy systems. It also offers information on support systems for low-income finance, including policy financial products and options to convert high-interest loans.

In particular, to ensure fast and efficient work processing, KB Financial Group has implemented the KB GenAI-based post-loan management AI agent, a generative artificial intelligence platform developed in-house, to enhance employees' counseling capabilities.

Additionally, using donations from KB Kookmin Bank, the bank operates the 'Emotional Care Counseling Service' in partnership with the Korea EAP (Employee Assistance Program) Association. Through 943 psychological counseling centers nationwide associated with the Korea EAP Association, the bank provides professional psychological counseling to customers receiving debt adjustment counseling from the Credit Recovery Committee, thereby supporting debtors' emotional stability and recovery in daily life.

A KB Kookmin Bank representative stated, "We hope that customers struggling with debt can receive practical help through the KB Hope Financial Center," adding, "We will continue to fulfill the bank's social responsibility by practicing various forms of inclusive finance going forward."

This content was produced with the assistance of AI translation services.