Back After 3 Years and 5 Months with a 'Shark Nose Surgery'... Hyundai Unveils The New Grandeur Exterior

The flagship sedan representing Korea, the 'Grandeur', has returned with a new look after three years and five months.

On April 28, Hyundai Motor Company unveiled the interior and exterior design of the facelifted Grandeur model, 'The New Grandeur'. Since the launch of its first-generation model in 1986, the Grandeur has continuously evolved as Hyundai's representative model, introducing new designs and innovative technologies with each generation. The New Grandeur is the facelifted version of the seventh-generation Grandeur, making its debut approximately three years and five months after its release in November 2022.

The exterior design inherits the dynamism and sophistication of the previous model, with each element meticulously refined to achieve more balanced proportions and a higher level of completeness.

The longer hood, a more pronounced 'shark nose' shape, and a new mesh-patterned radiator grille create a bolder and more luxurious image. The slimmer, longer, bezel-less seamless horizon lamp further accentuates The New Grandeur’s distinctive futuristic image, while the newly added side repeater on the front fender highlights the continuity of the design line from front to rear. The overall length has been increased by 15 mm to 5,050 mm compared to the previous model, delivering a dynamic yet balanced side profile and elevating the overall sense of proportion.

At the rear, the slimmer rear combination lamps and hidden turn signal lamps concealed within the upper garnish enhance the high-tech impression and reinforce the seamless design identity. The addition of a wing-type garnish to the lower bumper, along with the expanded black area wrapping broadly around the lower body, emphasizes a sporty atmosphere.

A new exterior color, 'Artisanal Burgundy (Pearl/Matte)', inspired by the traditional Korean lacquer technique 'Ottchil', which embodies the meticulous touch of artisans, has been added.

The interior space builds on the existing 'premium lounge' concept, evolving into a next-level premium environment that combines a sense of spaciousness with innovative user experiences. For the first time at Hyundai, the next-generation infotainment system 'Pleioth Connect', based on the Android Automotive Operating System (AAOS), is featured on a 17-inch central display, providing a more intuitive and immersive user experience.

Below the central display, physical buttons for key functions are harmoniously arranged to minimize distraction while driving and ensure stable, intuitive operation.

Notably, 'electric air vents' have been installed for the first time. Climate control features such as airflow and direction can be managed seamlessly from the display, delivering an innovative user experience. The concealed air outlets also give the dashboard a sleeker look, further highlighting the premium quality of The New Grandeur’s interior space.

The door trim features a 'couch pattern' reminiscent of a sofa, enhancing both visual and tactile comfort, while subtle indirect lighting allows all passengers to enjoy the tranquil and pleasant atmosphere of a premium lounge.

For the first time at Hyundai, a transmissivity-adjustable film has been used, enabling the 'Smart Vision Roof' to switch between transparent and opaque states electrically and to be divided into zones, greatly enhancing the sense of openness inside. The expanded opening area further increases the spaciousness of the cabin. A new interior color, 'Artisan Burgundy', inspired by traditional lacquer work and matching the new exterior color, has also been added to enhance the sense of luxury.

Prior to the launch of The New Grandeur, Hyundai is running an 'Early Pass' pre-notification event on its official website. Customers who participate by May 13 will receive priority access to detailed product information, official launch schedules, and information about exhibition and test drive vehicles for The New Grandeur. Among those who register for the pre-notification and go on to take delivery, prizes will be awarded by lottery.

A Hyundai Motor Company representative stated, "We have applied a wide range of new features across the product and meticulously refined the details to introduce a model with a level of completeness comparable to a new car. As a flagship sedan that harmonizes bold sculptural beauty with a comfortable lounge sensibility, it will offer a next-level mobility experience to customers seeking premium value."

This content was produced with the assistance of AI translation services.