LG Uplus Tops NCSI Mobile Phone Service and IPTV Sectors... "Will Continue Quality Innovation"

LG Uplus announced on the 28th that it achieved first place for the first time in the mobile phone service sector and maintained first place for five consecutive years in the Internet TV (IPTV) sector in the '2026 National Customer Satisfaction Index (NCSI)' survey.

LG Uplus announced on the 28th that it ranked first place for the first time in the mobile phone service category and secured the first place for five consecutive years in the Internet TV (IPTV) category in the "2026 National Customer Satisfaction Index (NCSI)" survey. LG Uplus employees are introducing the award details. Photo by LG Uplus

LG Uplus explained that it is pursuing differentiation in the mobile phone service sector with its artificial intelligence (AI) call assistant (agent) 'ixi-O.' Launched in 2024, ixi-O offers not only basic features such as call recording and summarization, but also security features such as voice phishing and spam detection, utilizing real-time AI technology. In March of this year, LG Uplus unveiled the 'ixi-O Pro' version, which enhanced hyper-personalization capabilities, at the 'Mobile World Congress 2026' (MWC2026) held in Barcelona.

LG Uplus emphasized that the IPTV service 'U+tv' has improved user convenience features and the navigation experience by reassessing the entire customer journey. Additionally, the company has introduced a system that proactively manages quality using AI-based technology to enhance its services. LG Uplus plans to secure differentiated customer service competitiveness by collecting and analyzing customer feedback data through the 'Simple. Lab' introduced last year.

Jaewon Lee, Vice President and Head of Consumer Business at LG Uplus, said, "We will strengthen the virtuous cycle of connecting customer feedback to on-site improvement tasks and revalidating outcomes, thereby continuing to deliver quality innovation that customers can truly experience."

This content was produced with the assistance of AI translation services.