Pungsan Market 1917: Reviving the Spirit of a Century-Old Marketplace

Andong Soju, Market Soup, and Yeopjeon Discounts
A Traditional Market Festival Featuring Pure Gold Prizes

Andong Pungsan Market is transforming into a festival venue that revives the atmosphere and history of a century-old marketplace.

Andong City announced that the '1917 Pungsan Market Together Festival – The Taste and Stories of a Hundred-Year Market' will be held at the Pungsan Market area on April 25 and May 9 for two days.

Andong City Pungsan Market '1917 Pungsanjang Together Festival' Opens on the 25th
Photo by Andong City

This festival is designed to widely promote the historical significance of Pungsan Market, which opened in 1917, as well as the vibrant spirit unique to traditional markets. It is also intended as a cooperative marketplace festival where local small business owners and consumers come together.

During the festival, a variety of programs recreating the scenes of the old marketplace will take place at Pungsan Market. At '1917 Tavern Street,' visitors can enjoy local specialties such as Andong Soju, Korean beef bulgogi, and market-style soup. The 'Marketplace Peddler Market' features a peddler-themed flea market, traditional candy sellers, and puffed rice snacks, offering visitors a unique and nostalgic experience.

Performances to heighten the festive atmosphere are also scheduled. The '1917 Marketplace Performance,' which includes traditional Korean music performances, impromptu singing contests, and busking at the market, is expected to energize various corners of Pungsan Market.

There are also practical benefits for visitors. By purchasing festival-exclusive yeopjeon (traditional brass coin) coupons, visitors can receive a 20% discount, making for a cost-effective shopping experience. Programs such as marketplace auctions and bargaining events, which capture the fun of traditional markets, will also be offered.

In particular, anyone who presents a receipt showing a purchase of at least 30,000 won at the central business district of Pungsan-eup will have the chance to enter a drawing for a pure gold 1 don prize. The prize draw will be held on the day of the event at 4 p.m. on the Jangok stage, and prizes will be awarded only to those present onsite.

This festival is also linked to the 'Traditional Market Tour' course, which connects Hahoe Village, a major tourist site in Andong, with Pungsan Market. Hands-on events such as traditional rice cake pounding, classic games, and a marketplace stamp tour are also prepared for families, making the festival a promising draw for extended stays by tourists.

An official from Andong City stated, "Since 1917, Pungsan Market has played a vital role in the local economy and residents' daily lives as a cherished traditional marketplace," adding, "We hope this festival will be an opportunity to experience the tastes and stories of a hundred-year market and the vibrancy of the local economy."

This content was produced with the assistance of AI translation services.