Korea Iron and Steel Association Elects Lee Jieun as President: "Focusing on Discovering New Demand"

Responding to Global Oversupply and Weakening Demand
Pursuing Expanded Applications and a Shift to High Value-Added Products

The Korea Iron & Steel Association has newly elected Lee Ji-eun as chairperson and finalized its strategy for responding to developments in the stainless steel industry.

The Stainless Steel Club of the Korea Iron & Steel Association held a board meeting on the 23rd at the Grand InterContinental Parnas Hotel in Seoul. Korea Iron & Steel Association

The Stainless Steel Club of the Korea Iron & Steel Association announced that it held a board meeting on the 23rd at the Grand InterContinental Parnas Hotel in Seoul, where Lee Ji-eun was newly elected as chairperson and this year’s business plan was approved. The meeting was attended by key representatives from the stainless steel industry, including POSCO, Hyundai BNG Steel, Daeyang Metal, and POSCO Mobility Solution.

During the board meeting, participants shared information about the internal and external challenges faced by the industry, such as the global economic slowdown, declining steel demand, and continued oversupply in major countries, and discussed possible response strategies.

The Club outlined its core directions for the year as follows: expanding the applications of stainless steel, strengthening the industrial ecosystem, and enhancing the industry’s image. The plan is to broaden the scope of applications by linking with new demand industries and to improve competitiveness by shifting the market structure to focus on high value-added products.

In addition, the Club plans to strengthen the institutional foundation by verifying technology and incorporating design standards, while building a cooperative framework between the industry and related organizations to further expand on-site implementation. At the same time, it will work to raise industry awareness and broaden the demand base through research and regulatory improvements, seminars, and promotional activities.

Chairperson Lee Ji-eun stated, "The industry as a whole is facing difficulties due to global oversupply," adding, "I will strengthen our role so that the industry can grow together by discovering new sources of demand and reinforcing the industrial base."

The Stainless Steel Club was established in 1996 and currently has 63 member companies.

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