NexV Builds Data-Driven Operational Management System for Seoul Mind Convenience Store in Seongbuk-gu

The "Seoul Mind Convenience Store Seongbuk Branch," established by Seongbuk-gu, Seoul, is being operated as a hub for emotional support for local residents. NexV has enhanced public welfare site management by building a data-driven operational management system.

The "Seoul Mind Convenience Store Seongbuk Branch" is a space created as part of Seoul City's "Seoul without Loneliness" policy, designed to allow anyone to visit, relax, and interact with neighbors. As an on-site welfare space addressing isolation and loneliness, continuously monitoring user flow and participation characteristics has been regarded as a key operational element.

Traditional welfare sites relied on analog methods such as handwritten records, which limited real-time data monitoring. To address this, NexV has established a system that automatically digitizes users' participation processes. In particular, the customized "Admin Panel," which allows operating institutions to directly control and utilize data in real time, represents NexV's unique technological capabilities. Currently, this is considered a core competitive advantage unique to the company and is the only solution of its kind in the industry.

When users complete an intuitive psychological test with the theme "Today's Recommended Ramen," the results are printed as a receipt. All emotional states and usage patterns generated during this process are recorded in real time on a domestic Naver Cloud-based system. This showcases NexV's unique capability to transform fragmented emotional experiences into "structured data" that administrators can immediately utilize.

Most notably, the "Operating Institution Statistics Dashboard," introduced for the first time by a public institution, has dramatically improved work efficiency on site. Administrators can view key indicators at a glance, such as the number of users, participation trends by time slot, and distribution of emotional responses. They can also download the data in Excel format, making it immediately usable for policy reporting and customized program planning.

Song Hwan-gu, Director at NexV, said, "This system goes beyond simply providing an experience; it enables the understanding and management of users' emotional flow through data." He added, "Based on NexV's proprietary technology, we have established an administrator system on Naver Cloud tailored to the public institution environment, laying the foundation for greater administrative efficiency." He further stated, "This model may also serve as a reference for similar emotional support projects in the future."

This content was produced with the assistance of AI translation services.