Hyundai Steel Makes Steel More Approachable with Hands-On Event

Participating in KidZania's "KidZania-ya" Program
Breaking Away from the Rigid Image

Hyundai Steel held a hands-on event at KidZania, aiming to promote a more approachable image of the steel industry.

According to Hyundai Steel on April 20, the company hosted the "Let's Grow with Hyundai Steel" event at KidZania Seoul in Songpa-gu, Seoul, on April 18.

This event was held as part of KidZania’s adult experience program, "KidZania-ya." Hyundai Steel focused on sharing the role and significance of steel in everyday life and across industries through experiential content, aiming to communicate the value of steel in a more familiar way.

Participants enjoyed a variety of programs such as games involving lifting steel within a set time and an initial consonant quiz event. They also took commemorative photos with Hyundai Steel’s mascot "Yonggangi," experiencing the event on-site.

In particular, considering KidZania's popularity with children and family visitors, the program was designed for adult visitors in their 20s and 30s, who typically have fewer opportunities to visit. Employees invited through the company intranet and general visitors explored various experience zones and completed mission-based programs.

Participants received a range of souvenirs, including "Yonggangi" plush toys and keyrings, safety helmet keyrings, and dining vouchers.

Attendees commented, "The ideas were innovative and the hands-on elements were fun," and added, "The rigid image of steel companies felt lessened and became more approachable."

"KidZania-ya" is a program run by the job experience theme park KidZania for adults, and it has consistently sold out every season, reflecting its high level of interest.

Hyundai Steel plans to continue holding events through this program in the second half of the year, aiming to expand touchpoints with adult customers.

A Hyundai Steel representative stated, "We will continue to expand interactive activities to communicate the value and brand of the steel industry in a friendlier manner," and added, "We will operate a variety of programs in which both the public and employees can participate."

Since 2019, Hyundai Steel has uniquely operated an experience center at KidZania Seoul among domestic steel companies. Through the "Steel Mobility Lab" experience center, the company informs children and family visitors that steel is a core material supporting everyday life, industry, and future mobility.

This content was produced with the assistance of AI translation services.