Wise Planet Company Submits Preliminary Review Application for KOSDAQ Listing

Wise Planet Company announced on April 16 that it has submitted a preliminary review application for a KOSDAQ listing to the Korea Exchange, officially beginning the initial public offering (IPO) process. The lead underwriter for the listing is Daishin Securities.

Wise Planet Company is a consumer brand platform company with core competitiveness in its data-driven integrated operating system, which covers the entire process from product planning to marketing, sales, and customer management. Leveraging this strength, every brand it has launched—such as Dr.Piel, Nuzam, and Airenol—has achieved a dominant market share within its respective category.

The company’s performance has also been showing rapid growth. In the previous year, Wise Planet Company recorded consolidated sales of 64.9 billion won, an operating profit of 6.3 billion won, and a net profit of 9.3 billion won. From 2014 to 2025, the company’s compound annual growth rate (CAGR) reached 53.1%.

Through this listing, Wise Planet Company plans to focus the newly raised capital on advancing new products and strengthening global marketing. In particular, the company intends to accelerate its entry into overseas markets, centering on global e-commerce channels such as the U.S. Amazon, and to continuously expand its next-generation wellness portfolio—including smart small appliances and hybrid beauty—beyond its existing home hygiene business, thereby securing future growth momentum.

Kim Kyungmin, CEO of Wise Planet Company, stated, "The company has grown into a leader in wellness trends by combining data and platform technology to deliver real value to customers’ lives," adding, "With the KOSDAQ listing as a turning point, we aim to emerge as a 'global wellness consumer brand platform' recognized in the global market."

This content was produced with the assistance of AI translation services.