Namhae County Launches Joint Public-Private Campaign for Win-Win Growth with "Mukgaebi"

Promoting Public Delivery App Use


Easing Burden for Small Business Owners Expected

Namhae County in South Gyeongsang Province has launched proactive promotional activities to ensure the stable adoption of the public delivery app "Mukgaebi" and to ease the management burden on local small business owners.

On April 14, the county, together with the Mukgaebi operating company, delivery riders, and other private sector participants, visited local restaurants to conduct an on-site promotional campaign aimed at encouraging the use of the public delivery app Mukgaebi.

This campaign was organized to listen to the voices of small business owners who are struggling with high prices and steep delivery fees, and to widely promote the practical benefits offered by the public delivery app.

Group photo of the public-private joint Mukkaebi promotion campaign

Participants listened to the difficulties faced by business owners and encouraged more restaurants to join, explaining the advantages of Mukgaebi, such as low intermediary fees and a variety of consumer discount benefits.

They also delivered a "Support Kit for Owners," which included promotional leaflets, handwritten note stickers, and review stickers, and asked visiting and takeout customers to consider using Mukgaebi.

In addition, Namhae County is accelerating the spread of the app through the "10,000-Won Happiness" discount event, which runs from April to May. This event provides a 2,000-won discount coupon for each order, and each person can use it up to five times per week.

A Namhae County official stated, "The public delivery app is a win-win model that reduces commission burdens for small business owners while providing tangible discount benefits for consumers. We hope residents will participate in this virtuous cycle by placing good orders that help revitalize the local economy."

This content was produced with the assistance of AI translation services.