Naver Launches Contemporary Fashion Service "Knockit" to Target Millennial and Gen Z Shoppers

Enhanced Curation Reflecting Fashion Preferences and Trends
Easily Explore Popular Brands and Get Personalized Recommendations

Naver announced on April 15 that it is launching a new curated contemporary fashion service, "Knockit (KNOCKIT)," designed to help users easily and quickly explore popular fashion brands and items.

Knockit is a service that recommends fashion items to users based on the latest trends and popular brands, tailored to their situations and preferences. It suggests a variety of popular fashion brands and items for everyday scenarios such as "a good day for a run," "stepping out for a quick errand," or "when you need a change of mood," enabling users to quickly discover and browse products that fit their style and purpose. Naver plans to further enhance personalization by leveraging purchase history and preference data, connecting these with its artificial intelligence (AI) shopping agent to provide even more sophisticated personalized services in the future.

Naver Launches Contemporary Fashion Service 'Knockit'. Naver

Benefits for frequent fashion shoppers have also been expanded. Naver Plus Membership users can receive up to 10% in reward points, and a Knockit-exclusive 10% discount coupon (up to 10,000 won) is available until next month.

Additionally, Knockit offers an easy way to view shopping live content and special live deals from various fashion brands. Through Shopping Live, users can check actual fits, appearance, and movement of items, as well as resolve questions about sizing or fit in real time.

In addition to single products, users can also receive recommendations for fashion coordination using multiple items, enhancing the experience of discovering brands and items that best suit their personal style.

The range of participating brands has also expanded. Popular contemporary brands such as "Pottery," "Dragon Diffusion," and "Mardi Mercredi" have newly joined Knockit, while emerging brands rapidly growing among Millennials & Gen Z—including "Atelier Onir," "Rotoco," and "Rozilayer"—have been exclusively onboarded.

Knockit will also offer an even wider variety of exclusive products available only on the platform. Following the complete sell-out of the "3-PACK Basic T-shirt" launched exclusively with "Matin Kim" in January last year, the company plans to continue developing exclusive items such as sleeveless tops for the summer season. Additionally, the "Camp Cap" model, which was planned and launched exclusively with "Wooyoungmi" last year and gained significant popularity, will be upgraded in terms of materials and design and released exclusively on Knockit on April 20. Going forward, Naver will continue to introduce exclusive products in collaboration with brands through its "Exclusive" tab.

The "Select Shop" section also features a wide array of unique and distinctive products from offline-focused select shops. Users can browse more than 30 specialized select shops, including the denim-focused "Modeman," the eyewear-specialized "edit," and other stores focused on shoes, hats, and various fashion items.

Jaehee Cho, Head of Naver's Trend Fashion Business Division, stated, "Contemporary fashion is rapidly growing among Millennials & Gen Z who are familiar with social media and mobile platforms, making it a key sector that leads trends. Through Knockit, we will continue to enhance the service so that users with diverse personalities and preferences can discover and experience trendy fashion brands."

This content was produced with the assistance of AI translation services.