An Entire Bank Seamlessly Integrated into "Toss"... BNK Busan Bank Launches "Busan Bank Zone"

Expanding Customer Touchpoints Nationwide Through the Toss Platform

Sequential Launch of Products from Savings to Loans

An entire bank has been seamlessly integrated into the "Toss" app.

On April 14, BNK Busan Bank (CEO Kim Sungju) announced that it has launched an exclusive "Busan Bank Zone" within the domestic financial platform Toss app, aiming to expand its non-face-to-face financial services.

This exclusive zone is a dedicated space within the Toss app where users can access only Busan Bank products. It is designed to allow customers to conveniently sign up for a variety of financial products, such as savings, installment deposits, and loans, all without visiting a branch. Busan Bank plans to expand customer touchpoints nationwide, moving beyond its region-based branch network.

The exclusive zone will gradually introduce a range of products, starting with deposit products such as ▲Only One Account ▲Challenge Installment Deposit with Hyundai Motor ▲Special Regular Deposit, and extending to loan products including credit loans and financial products for low-income individuals. Notably, instead of merely listing products as in previous partnerships, Busan Bank aims to provide an optimal user experience (UX) tailored specifically for Toss users.

To celebrate the opening of the exclusive zone, Busan Bank will hold a special event titled "Shh! A Pleasant Start Only for Toss Customers!" from April 20 through June 30.

The first 5,000 customers to open an account in the Toss exclusive zone will receive a 5,000-won cashback reward. Additionally, through a drawing, 1,040 selected customers will receive various prizes, including ▲hotel dining vouchers (10 winners) ▲Momos coffee sets (10 winners) ▲Baemin gift cards (20 winners) and ▲cashback (1,000 winners).

Jang Inho, Head of Personal Customer Group at Busan Bank, stated, "The opening of the Toss exclusive zone is significant in expanding customer touchpoints through digital platforms," adding, "We will continue to collaborate with various platforms to become the most trusted digital financial partner for our customers."

This content was produced with the assistance of AI translation services.