Campaigns, Education, and Zero-Waste Apartments: The "Three-Track" Strategy
Street Campaigns Expand to Subway Stations and Traditional Markets

Mapo District in Seoul is accelerating efforts to reduce municipal waste. The district is implementing a "three-track" strategy, simultaneously advancing on-site campaigns, customized education, and the establishment of waste reduction models for apartment complexes.

Mapo-gu employees and residents are participating in the proper waste separation campaign to reaffirm their commitment. Courtesy of Mapo-gu.

Mapo-gu employees and residents are participating in the proper waste separation campaign to reaffirm their commitment. Courtesy of Mapo-gu.

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On April 14, the district announced that, in line with Seoul’s municipal waste reduction policies, it aims to increase recycling rates and decrease overall waste generation by building a "Resource Circulation City, Mapo."


The on-site campaigns have already begun. Starting with the "Waste Separation Pledge Challenge" involving all district employees on March 10, street campaigns have since expanded from this month to busy subway stations, traditional markets, and major shopping districts. Each neighborhood community center is also being used as a hub for the "Waste Separation Commitment Campaign" targeting residents.


The district is focusing on education from an early age. It is currently running resource circulation education programs that visit local kindergartens and schools in person. Through first-come, first-served applications in March, about 4,000 participants were secured. The district plans to provide easy-to-understand information on waste separation methods and the value of recycling through the end of August.


Initiatives targeting apartment complexes are also underway. From March to July, the "Mapo-Style Zero Waste Apartment Model Project" is building a standard model aimed at minimizing waste generation and maximizing recycling rates within complexes.


The district publicly recruited apartment complexes that have adopted its "Incineration-Free Store" waste reduction initiative. For each selected complex, a project team is formed, consisting of the building manager, the residents' representative council, and residents. A separate "Resident Waste Separation Action Team" will also be organized to conduct practical, daily-life education and campaigns.



A Mapo District official stated, "Reducing municipal waste is a goal that can only be achieved through the persistent efforts of our residents," adding, "We will continue our efforts to make waste separation a natural part of daily life, rather than an inconvenience."


This content was produced with the assistance of AI translation services.

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